Sr. Associate Brand Manager - Barefoot

Job Req ID: 106348

Job Type: Full-time

Work Category: Hybrid Telecommute

Application Close Date: 10/30/2025

Sponsorship: Not Available

Compensation: $100600 - $151000

We are GALLO

We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

Are you passionate about brand-building and eager to make a significant impact in a dynamic environment? We are seeking a talented individual to manage strategic brand initiatives that align with our business goals and drive growth. In this role, you will take full ownership of the business review process for assigned brands, identifying actionable items and initiatives that support our marketing plan and growth objectives.

Your ability to independently develop parts of the brand plan, including subline or channel strategies and key marketing initiatives, will be crucial. You'll contribute to Agile Roadmap development alongside Brand Manager and Subject Matter Expert partners, ensuring that each initiative fits seamlessly within our Brand Strategic Positioning. With a keen eye for data-driven decision making, you'll analyze performance drivers and collaborate with the Brand Manager to manage brand architecture and sublines effectively.

We value creativity and strategic thinking, and you'll have the opportunity to make trade-offs within the P&L to achieve financial results. Leading demand preparation for your brand, you'll articulate risks and opportunities, driving improvements across consumer and customer channels. Your role will involve evaluating innovative marketing methods, testing new strategies, and measuring their effectiveness to ensure alignment with brand equity.

As a brand advocate, you'll spend time in the field, gathering insights from distributor sales reps and customers, identifying trends, and optimizing our Brand Story and Visual Guidelines. Your clear perspective on creative platforms and communications strategy will ensure our brand story is compelling and consistent with strategic objectives.

Join us and be a part of a team that values diverse perspectives, creative thinking, and a collaborative spirit. Together, we'll deliver impactful marketing strategies that resonate with consumers and drive business success.

• Master's degree plus 2 years of experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s plus 3 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or sales experience reflecting increasing levels of responsibility.
• Required to travel up to 25% of the time in-market in order to perform job duties.
• Strong analytical & financial acumen.
• Skilled in project management
• Ability to effectively partner with cross-functional teams.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

• Master's degree plus 4 years of brand marketing experience; OR Bachelor’s degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s plus 6 years of Gallo sales, marketing, hospitality, engineering or operations experience reflecting increasing levels of responsibility.
• IRI Circana experience.
• Experience managing multiple external agencies.
• CPG, Pharmaceutical, or Alcohol beverage industry experience.
• Experience in a regulated environment.
• Understanding of agile practices.
• Knowledge of on-premise channel.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.