Sr. Demand Generation Campaign Manager

Senior Demand Generation Campaign Manager

As the Senior Demand Generation Campaign Manager, you will own the strategy, execution, and optimization of multi-channel demand generation programs designed to capture, engage, and nurture target audiences. This role is pivotal in creating and driving pipeline growth and revenue impact through integrated campaigns across digital and traditional channels.

You will lead portfolio-level demand generation strategies, develop innovative programs, and manage a direct report (Marketing Coordinator). Reporting to the Director of Demand Generation, you’ll collaborate closely with Product Marketing, Marketing Operations, Sales, and internal marketing services teams. This is a fully remote position with occasional travel for annual meetings and tradeshows.

Key Responsibilities

• Strategic Leadership: Define and execute integrated demand generation strategies aligned with business objectives, focusing on pipeline growth and bookings.
• Campaign Development: Build multi-channel campaigns leveraging paid search, paid social, SEO, review sites, events, webinars, email, nurture programs, and content marketing.
• Performance Optimization: Monitor and improve conversion rates across the funnel; deliver quarterly reports on KPIs such as MQL attainment, SAL conversion, and pipeline contribution.
• Content Collaboration: Partner with Product Marketing and content teams to create compelling assets that drive inbound engagement.
• Channel Management: Oversee PPC, PPL, and HQL programs with partners like Gartner and review platforms to ensure positive ROI.
• Event Strategy: Manage tradeshow and event strategy in partnership with the Events team, including lead generation and communications.
• Sales Alignment: Work closely with BDR and Sales teams to optimize lead quality, accelerate pipeline, and ensure seamless handoff.
• Budget Ownership: Manage marketing budgets per product line, ensuring industry-standard ROMI.
• Analytics & Reporting: Track and analyze KPIs across channels; leverage data to inform decisions and optimize performance.

What You’ll Bring

• Experience: 5–7+ years in B2B demand generation or campaign management (ERP or SaaS preferred), with proven success driving measurable results and the ability to jump in and make impact right away
• Leadership: People management experience or ability to mentor and guide a coordinator.
• Analytical Skills: Proficiency with SFDC, marketing automation (Marketo preferred), Google Analytics, ABM platforms, and attribution tools.
• Content Strategy Insight: Ability to collaborate on content that resonates with ERP buyers and supports the buyer’s journey.
• Sales Partnership: Deep understanding of the ERP sales cycle and experience aligning marketing with sales objectives.
• Project Management: Exceptional organizational skills; experience with Asana a plus.
• Mindset: Innovative, data-driven, and results-oriented with a bias for action.

Tech Stack

• Marketo (Marketing Automation)
• Salesforce CRM + Analytics
• Craft CMS
• Pathfactory (Content Repository)
• Asana (Project Management)

Education

• BS/BBA in Marketing or Business, or equivalent experience.

Preferred Background

• Experience in ERP or SaaS marketing.
• Strong understanding of SEO, CRO, inbound strategy, and end-to-end campaign execution.

Why Join Us?

If you’re a strategic thinker and hands-on marketer passionate about driving growth and shaping the future of industry-specific software, we’d love to hear from you!