Sr. Digital Marketing Executive

Job Title- Sr. Digital Marketing Executive

Location- Remote

Job Type- Full time/Part time

Key Responsibilities-

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, and other digital platforms.
• Manage and strategically allocate a minimum monthly budget of ₹5L to achieve ROI and CPA goals.
• Conduct keyword research, audience targeting, and A/B testing to enhance campaign performance.
• Track and analyze campaign performance metrics using Google Analytics, Meta Business Suite, and other tools.
• Collaborate with the design and content teams to create engaging ad creatives and landing pages.
• Monitor industry trends and competitor campaigns to identify new growth opportunities.
• Prepare detailed performance reports, insights, and recommendations for optimization.
• Manage remarketing, lookalike, and funnel-based targeting strategies.
• Ensure alignment between paid media campaigns and overall brand objectives.

Requirements:

• 2–4 years of hands-on experience in digital marketing and paid media.
• Proven experience in handling ad budgets of ₹5L+ per month.
• Strong expertise in Google Ads, Meta Ads, and Analytics tools.
• Solid understanding of conversion tracking, attribution models, and performance metrics.
• Excellent analytical, problem-solving, and communication skills.
• Experience with tools

Interested candidates may share their CV at- hr@sapthora.com

Job Types: Full-time, Part-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Work from home

Work Location: Remote