Sr. Digital Marketing Executive

Job Title: Digital Marketing Executive

Experience: 4-6 Years

Location: Newtown, Kolkata

Employment Type: Full-time

Industry: Information Technology / Software Solutions / IT Services

Note: Candidates from kolkata should apply only

Only Immediate Joiners.

About the Role

We are looking for an experienced Digital Marketing Executive who is highly skilled in Google Ads, Meta (Facebook/Instagram) Ads, and can independently manage SEO projects for multiple clients. The ideal candidate should be strong in planning, optimizing, and executing performance-driven digital marketing campaigns with a clear focus on lead generation, ROI, and organic growth.

Key Responsibilities:

Paid Advertising (Google & Meta Ads)

• Plan, create, and manage lead generation campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Monitor campaign performance, optimize ads, improve quality score, and reduce CPL (Cost Per Lead).
• Conduct A/B testing for ad copies, creatives, landing pages, and audience segments.
• Analyze campaign reports and create weekly/monthly performance dashboards.

SEO Management

• Plan and execute on-page, off-page, and technical SEO strategies.
• Perform keyword research, competitor analysis, and website audits.
• Work with content writers to optimize blogs, landing pages, and website content.
• Build high-quality backlinks and maintain strong domain authority.
• Track keyword rankings, organic traffic, and SEO KPIs.

Analytics & Reporting

• Use tools like Google Analytics, Google Search Console, Tag Manager, and Meta reporting.
• Create detailed performance reports and suggest actionable improvements.
• Maintain strong understanding of digital trends and platform updates.

Team & Client Collaboration

• Coordinate with designers, content writers, and development team for campaign assets.
• Manage client communication, understand requirements, and deliver results-driven strategies.

Required Skills & Qualifications

• 4–6 years of professional experience in Google Ads, Meta Ads, and SEO.
• Strong expertise in lead generation and performance marketing.
• Excellent knowledge of keyword research tools, SEO tools, Google Ads Manager, Meta Business Suite, etc.
• Strong analytical skills with the ability to interpret data.
• Ability to handle multiple projects and deliver consistent results.
• Certification in Google Ads or Meta Blueprint is a plus.

Why Join Us?

1. Work on challenging and innovative projects across different industries.

2. Collaborative and growth-oriented team environment.

3. Flexible working hours and remote work opportunities.

4. Continuous learning, training, and career advancement support.

Please send your resume at Avijit@webtechnomind.com, or you can send it directly to this WhatsApp number +91 8777639601

Job Type: Full-time

Pay: ₹23,000.00 - ₹32,000.00 per month

Work Location: In person