Sr. Digital Marketing Executive

Job Title: Digital Marketing Executive (SEO + Content Creation)
Employment Type: Full-time
Location: Vadodara

Role Overview:
We are seeking a proactive and creative Digital Marketing Executive with strong expertise in SEO and content creation. The ideal candidate will handle end-to-end digital marketing activities, including SEO strategy, keyword optimization, social media posting, and content creation (graphics + copy).

Key Responsibilities:
- Develop and execute SEO strategies to improve website ranking and organic traffic.
- Conduct keyword research, competitor analysis, and website audits.
- Optimize on-page elements: metadata, internal linking, content structure, image optimization, etc.
- Manage off-page SEO: backlinks, directory submissions, outreach.
- Create engaging content for social media posts, blogs, and marketing campaigns.
- Coordinate with the design team or independently create basic graphics for posts.
- Track performance metrics using tools like Google Analytics, Search Console, and other SEO tools.
- Stay updated on SEO, social media, and digital marketing trends.
- Maintain content calendar and ensure timely execution of campaigns.

Required Skills & Experience:
- 1–3 years of experience in digital marketing with strong SEO focus.
- Solid understanding of Google Search Console, Google Analytics, and SEO tools.
- Strong command of keyword research and SEO performance tracking.
- Creative mindset with content writing and basic graphics creation skills.
- Knowledge of social media management and post scheduling.
- Strong communication skills and attention to detail.

Preferred:
- Experience with Canva or similar design tools.
- Knowledge of WordPress or website CMS.
- Basic understanding of paid ads (Google/Meta) is a plus.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off

Education:

• Bachelor's (Preferred)

Work Location: In person