Sr. Digital Marketing Executive

About BKM Health:

BKM Health is a fast-growing pharmaceutical company engaged in both retail pharmacy operations and wholesale B2B distribution of nutraceuticals and healthcare products. With a growing footprint in the B2B and B2C markets, we are dedicated to delivering high-quality products and services that improve health outcomes. We are seeking a results-driven Digital Marketing Executive to lead our online marketing efforts across multiple customer segments and platforms.

Key Responsibilities:

- Plan, execute, and optimize digital campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms for both B2B and B2C audiences.
- Develop and manage SEO/SEM strategies to improve organic visibility of product pages and service offerings across pharmacy and wholesale sites.
- Manage social media channels for brand awareness, customer engagement, and community building, tailored to both consumer and business audiences.
- Coordinate email marketing campaigns for product promotions, seasonal offers, and educational content.
- Drive traffic and conversions through optimized landing pages, product listings, and promotional banners.
- Monitor and analyze key metrics using Google Analytics, Search Console, and other tools to track performance and make data-driven improvements.
- Collaborate with internal teams (design, product, sales) to create campaign assets and align messaging.
- Stay updated on pharmaceutical marketing regulations and ensure all content and ads comply with industry standards.
- Generate reports on campaign performance and deliver actionable insights to management.

Key Requirements:

- Education: Bachelor’s Degree.
- Experience: 3–4 years of hands-on digital marketing experience,
- Strong proficiency in ADS Tools, SEO tools (SEMrush, Ahrefs), and CMS platforms.
- Experience in both lead generation (B2B) and consumer marketing (B2C).
- Excellent copywriting and communication skills for diverse audience segments.
- Ability to interpret analytics and implement data-backed marketing decisions.
- Knowledge of basic HTML/CSS and familiarity with marketing automation tools.

Job Type: Full-time

Pay: ₹30,000.00 - ₹55,000.00 per month

Benefits:

• Cell phone reimbursement

Ability to commute/relocate:

• Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Education:

• Master's (Required)

Experience:

• Business development: 2 years (Required)

Location:

• Ahmedabad, Gujarat (Preferred)

Shift availability:

• Night Shift (Preferred)
• Overnight Shift (Preferred)

Work Location: In person