Sr. Digital Marketing Executive

Job Title: Senior Digital Marketing Executive

Location: Madurai, Tamil Nadu
Experience: 3 – 5 Years
Employment Type: Full-Time

About the Role

We are seeking a results-driven Senior Digital Marketing Executive to lead and optimize our digital marketing efforts. The ideal candidate will have hands-on experience in campaign strategy, execution, analytics, and team coordination. You will play a key role in strengthening our digital presence, driving qualified traffic, and generating measurable business results.

Key Responsibilities Strategic Planning & Execution

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Plan digital campaigns across SEO, SEM, Social Media, Email, Display Ads, and Content Marketing.
• Conduct regular market & competitor analyses to identify opportunities.

Campaign Management

• Manage and optimize Google Ads, Facebook/Instagram Ads, and other paid channels.
• Execute SEO strategies (on-page, off-page, technical) to improve rankings and organic traffic.
• Create and implement email marketing campaigns (segment, automation, reporting).
• Work with design/content teams to build impactful creatives and landing pages.

Analytics & Reporting

• Monitor performance using Google Analytics, Search Console, and ad platform insights.
• Generate weekly/monthly performance reports with insights and recommendations.
• Track key metrics (CPC, CTR, ROI, conversion rates) to optimize budget and strategy.

Content & Community Engagement

• Oversee content planning for blogs, social platforms, and newsletters.
• Manage and engage with audiences across social channels.
• Build brand voice and consistency across all digital platforms.

Collaboration & Leadership

• Coordinate with cross-functional teams (Sales, Product, Design).
• Mentor and guide junior team members or interns (when applicable).
• Suggest improvements based on industry trends and best practices.

Required Skills & Qualifications

✔ Bachelor’s degree in Marketing / Business / Communications / related field
✔ 3 – 5 years of proven experience in digital marketing
✔ Strong understanding of SEO, SEM, Social Ads, Analytics, and CRM tools
✔ Proficient with Google Analytics, Google Ads, Facebook Business Manager, and SEO tools (Ahrefs/SEMRush/Moz)
✔ Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
✔ Data-driven mindset with excellent analytical skills
✔ Strong communication and project-management skills
✔ Ability to work independently and manage multiple projects

Preferred (Nice-to-Have)

Certification in Google Analytics / Google Ads / Facebook Blueprint
Experience in e-commerce or SaaS marketing
Knowledge of basic HTML and CMS platforms (WordPress)

Job Type: Full-time

Pay: ₹20,335.20 - ₹30,494.03 per month

Work Location: In person