Sr. Digital Marketing Manager

We are looking to hire experts in meta and google advertisement

'Role & responsibilities

The Paid & Retail Media Manager is the single point of accountability for all performance-oriented media investments across both open-web and retail media networks (RMNs). The role owns end-to-end planning, activation, optimisation, and measurement for:

• Digital Paid Media Search, Social, Programmatic, Video & Display (upper, mid & lower funnel)

• Retail Media Networks

Success will be measured by incremental sales, ROAS / TACoS, share-of-search, new-to-brand growth, and data-driven optimisation of 50+ Cr annual budgets across priority and incubation brands.

Key Roles and Responsibilities

1. Retail Media Network Management

• Build annual retail-media strategy & Joint Business Plans with Marketplace

• Own media briefs, flighting, bidding, catalogue readiness and creative specs.

• Lead external RMN agency; govern SLAs, pacing and innovation pilots.

• Optimise to TACoS, share-of-shelf/search, new-to-brand and other RMN-specific

KPIs.

• Translate marketplace insights into full-funnel brand and merchandising actions.

Job Type: Full-time

Pay: ₹9,265.57 - ₹34,838.66 per month

Work Location: Remote