Sr. Digital Platform Manager

POSITION OVERVIEW:

The Sr. Digital Platform Manager is responsible for overseeing the development, management, and strategy of digital platforms and content for WETA’s National Digital Productions. This role involves leading the execution of web and digital projects, coordinating livestreams and digital events, managing multi-platform video production, and driving audience engagement through compelling digital storytelling. The Sr. Digital Platform Manager plays a central role in ensuring brand consistency and excellence across WETA National Production’s programs and digital properties. This position is located in Shirlington, VA, and reports to the Senior Director, National Digital Content.

PRIMARY RESPONSIBILITIES:

• Manage the end-to-end planning, execution, and maintenance of websites for national programs and one-off productions.

• Develop and manage the creation of dedicated show pages and oversee implementation of WETA National content on PBS platforms.

• Conceptualize, produce, publish, and manage unique original digital content including articles, videos, interactive features, and multimedia across multiple platforms.

• Oversee live streaming for special events, ensuring seamless delivery across web and social channels.

• Serve as senior social media lead for high-profile shows, developing platform-specific strategies to increase reach and engagement.

• Analyze digital performance using web, video, and social media analytics to inform strategic decisions and optimize audience growth.

• Coordinate with internal teams, talent, and external partners to ensure high-quality execution of digital initiatives.

• Develop, support, and maintain YouTube strategies ensuring consistent video publishing, optimization, and growth.

• Provide editorial oversight for the production of short-form digital content, including weekly highlights and promotional clips.

ADDITIONAL SKILLS AND QUALIFICATIONS:

• College degree in a related field, or equivalent combination of education and experience

• Minimum 5–7 years of experience in digital media, content strategy, or production, ideally in a public media or broadcast environment

• Strong editorial judgment and storytelling instincts

• Proficiency with content management systems and video platforms

• Ability to lead and execute live-streaming events and simultaneous broadcasts

• Expertise in social media management and audience engagement

• Skilled in editing, writing, and content curation for diverse digital audiences

• Strong grasp of SEO, UX best practices, and accessibility in digital design

• Excellent organizational, communication, and presentation skills

• Able to work independently and collaboratively in a fast-paced environment

CORE COMPETENCIES:

• Team player who prioritizes strategic thinking and execution across digital platforms
• Thoughtful, inclusive and keen storytelling ability with the flexibility and awareness to customize content across multiple platforms
• Advanced digital publishing and content management knowledge and capabilities
• Strong time management abilities and commitment towards achieving project goals and requirements under tight deadlines
• Adaptability in situations where project needs and requirements evolve and change
• Deep knowledge and understanding of audience development and digital engagement strategies, tactics, and best practices
• Strong EQ for cross-functional team collaboration and communication
• High fluency in data analytics and performance optimization
• Deep understanding of branding and editorial voice, tone, and consistency

EDUCATION:

• College degree in a related field, or equivalent combination of education and experience

LOCATION:

WETA and NewsHour Productions are Washington, DC established media and news organizations. We are a largely local workforce based out of the Campbell Place office in Arlington, VA. WETA and NewsHour Productions value employee flexibility when possible. Most positions based in our Arlington, VA office will be onsite or hybrid, depending upon the role.

COMPANY OVERVIEW:

WETA and its subsidiary NewsHour Productions LLC serve local and national public media audiences by producing and distributing content of intellectual integrity and cultural merit. Through broadcast, digital and community services, the organization offers compelling, diverse programming on five television channels, including primary channel WETA PBS, and on WETA Classical, the exclusive home for classical music in the nation’s capital; produces a portfolio of national television productions, including PBS NewsHour, recognized globally for bringing balanced, in-depth news coverage to all Americans; creates impactful documentaries with longtime production partners Ken Burns and Prof. Henry Louis Gates, Jr.; features a variety of content offerings on weta.org, WETA Passport, the PBS Video App and the WETA Classical App; and serves communities near and far with education and engagement initiatives that contribute to the company’s mission of public service. Benefits | WETA

EQUAL EMPLOYMENT OPPORTUNITY:

WETA and NewsHour Productions are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and internships. WETA and NewsHour Productions make hiring decisions based solely on qualifications, merit, and business needs at the time.