Sr executive marketing

Job Title: Marketing Executive- EXPEREICE:2 TO 5 YEARS

Industry: Wood / Furniture / Interior / Joinery
Department: Marketing & Sales
Reports To: Marketing Manager / Business Development Manager

Job Summary

The Marketing Executive will be responsible for promoting the company’s wood-based products and services, generating leads, supporting sales activities, and strengthening brand presence in the market. The role involves market research, client interaction, promotional planning, and coordination with sales, production, and design teams.

Key Responsibilities: Marketing & Promotion

• Plan and execute marketing activities for wood products, furniture, modular units, and interior solutions
• Develop promotional materials such as brochures, catalogues, presentations, and samples
• Coordinate exhibitions, trade fairs, product launches, and showroom promotions
• Manage outdoor, print, and digital marketing campaigns

Lead Generation & Sales Support

• Generate leads through site visits, architects, interior designers, contractors, and dealers
• Follow up on enquiries and support the sales team in closing orders
• Maintain customer database and lead tracking reports
• Conduct product presentations and client meetings

Market Research & Analysis

• Study market trends, competitor products, pricing, and customer preferences
• Identify new business opportunities and potential markets
• Collect customer feedback and share insights with management

Client & Channel Coordination

• Build and maintain relationships with architects, designers, builders, and dealers
• Coordinate with channel partners and distributors for promotions and sales drives
• Ensure brand visibility at dealer outlets and project sites

Digital & Brand Marketing (if applicable)

• Support social media, website updates, and online campaigns
• Coordinate with designers/agencies for creatives and content
• Track campaign performance and prepare marketing reports

Skills & Competencies

• Knowledge of wood products, furniture, interiors, laminates, plywood, or modular systems
• Strong communication, negotiation, and presentation skills
• Ability to handle client meetings and site visits
• Basic understanding of digital marketing tools
• Good analytical and reporting skills

Educational Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field
• MBA in Marketing (preferred)

Experience

• 1–4 years of experience in marketing or sales
• Experience in wood, furniture, interior, construction, or building materials industry preferred

Job Type: Permanent

Pay: ₹373,737.89 - ₹1,604,181.90 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person