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Sr. Graphic Designer
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Summary: Senior Graphic Designer
The Senior Graphic Designer is responsible for leading the company?s visual branding, promotion, and advertising initiatives to drive sales and strengthen brand awareness. This role manages the creative process from concept through execution, oversees marketing-related projects across departments, collaborates with internal and external stakeholders, and ensures brand consistency across all platforms.
The Senior Graphic Designer also evaluates campaign performance and contributes to strategic marketing planning.
Duties and Responsibilities
? Lead and manage marketing-related design projects for multiple departments, ensuring timely delivery and alignment with business objectives.
? Oversee all aspects of the creative design process, including research, ideation, concept development, design execution, and final production.
? Develop and maintain an overall visual brand strategy that supports company goals and brand awareness.
? Coordinate and manage external vendors and partners involved in printing, digital production, and multimedia development.
? Create, manage, and publish content for social media, company websites, digital ads, brochures, technical publications, e-commerce platforms, press releases, and promotional campaigns.
? Design and produce multimedia content (audio and video) for product marketing, promotional materials, internal and external training, and recruiting initiatives.
? Plan, create, and organize graphic and multimedia content across platforms including (but not limited to) Facebook, YouTube, Instagram, X (Twitter), TikTok, LinkedIn, Pinterest, and other relevant channels.
? Select and operate appropriate audiovisual equipment to capture high-quality photos, videos, and audio for marketing and training purposes.
? Capture and edit professional-quality photography and videography.
? Support the planning, development, and preparation of presentations and visual materials for meetings, trade shows, and events.
? Ensure all creative materials comply with company branding standards, quality guidelines, and messaging.
? Collaborate effectively with internal teams, leadership, and external partners to execute marketing initiatives.
? Track and measure campaign effectiveness and return on investment (ROI) when applicable.
? Travel as required to support marketing initiatives, events, and on-site content creation.
? Provide creative and marketing support for additional company ventures, subsidiaries, or new business initiatives as needed.
? Perform additional duties as assigned to support marketing and business needs.
Qualifications
? Minimum of 2 years of professional experience in graphic design (required).
? At least 1 year of experience in one or more of the following: brand strategy, video production, photography, social media marketing, and/or web design (required).
? Strong understanding of design principles, branding, and digital media best practices.
? Excellent verbal and written communication skills.
? Ability to work effectively in a fast-paced, multi-tasking environment.
Revised 12_2025
? Bachelor?s degree in Graphic Design, Marketing, Communications, or a related field (preferred).
Supervisory Responsibilities ? This position does not have direct supervisory responsibilities.
Physical Demands and Work Environment The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is frequently required to stand, drive, walk, sit, use hands, use computer, use ten-key, talk, hear, talk on the phone, reach with hands and arms, and bend at mid waist.
The employee is frequently exposed to outside weather conditions, dust, walking on uneven ground, cold, extreme heat, and wet or humid conditions. The employee must occasionally lift and/or move up to 40 pounds.
Specific vision abilities required by this job include close vision, color vision, depth perception and ability to adjust focus Company Standards and KPIs to be determined.
EEO Statement ESM Management Inc. is an equal opportunity employer and makes employment decisions based on merit.
We want to have the best available persons in every job. Company policy prohibits unlawful discrimination based on race, color, creed, gender (including gender identity and gender expression), religion, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, sexual orientation, or any other consideration made unlawful by federal, state, or local laws.
Employee Acknowledgement I have reviewed this job description and I understand all my job duties and responsibilities.
I am able to perform the essential functions as outlined. I understand that my job may change on a temporary or regular basis according to the needs of my location or department without it being specifically included in the job description.
If I have any questions about job duties not specified in this description that I am asked to perform, I should discuss them with my immediate manager or a member of the Human Resources staff.
I further understand that future performance evaluations and merit increases to my pay are based on my ability to perform the duties and responsibilities outlined in this job description to the satisfaction of my immediate supervisor
The Senior Graphic Designer is responsible for leading the company?s visual branding, promotion, and advertising initiatives to drive sales and strengthen brand awareness. This role manages the creative process from concept through execution, oversees marketing-related projects across departments, collaborates with internal and external stakeholders, and ensures brand consistency across all platforms.
The Senior Graphic Designer also evaluates campaign performance and contributes to strategic marketing planning.
Duties and Responsibilities
? Lead and manage marketing-related design projects for multiple departments, ensuring timely delivery and alignment with business objectives.
? Oversee all aspects of the creative design process, including research, ideation, concept development, design execution, and final production.
? Develop and maintain an overall visual brand strategy that supports company goals and brand awareness.
? Coordinate and manage external vendors and partners involved in printing, digital production, and multimedia development.
? Create, manage, and publish content for social media, company websites, digital ads, brochures, technical publications, e-commerce platforms, press releases, and promotional campaigns.
? Design and produce multimedia content (audio and video) for product marketing, promotional materials, internal and external training, and recruiting initiatives.
? Plan, create, and organize graphic and multimedia content across platforms including (but not limited to) Facebook, YouTube, Instagram, X (Twitter), TikTok, LinkedIn, Pinterest, and other relevant channels.
? Select and operate appropriate audiovisual equipment to capture high-quality photos, videos, and audio for marketing and training purposes.
? Capture and edit professional-quality photography and videography.
? Support the planning, development, and preparation of presentations and visual materials for meetings, trade shows, and events.
? Ensure all creative materials comply with company branding standards, quality guidelines, and messaging.
? Collaborate effectively with internal teams, leadership, and external partners to execute marketing initiatives.
? Track and measure campaign effectiveness and return on investment (ROI) when applicable.
? Travel as required to support marketing initiatives, events, and on-site content creation.
? Provide creative and marketing support for additional company ventures, subsidiaries, or new business initiatives as needed.
? Perform additional duties as assigned to support marketing and business needs.
Qualifications
? Minimum of 2 years of professional experience in graphic design (required).
? At least 1 year of experience in one or more of the following: brand strategy, video production, photography, social media marketing, and/or web design (required).
? Strong understanding of design principles, branding, and digital media best practices.
? Excellent verbal and written communication skills.
? Ability to work effectively in a fast-paced, multi-tasking environment.
Revised 12_2025
? Bachelor?s degree in Graphic Design, Marketing, Communications, or a related field (preferred).
Supervisory Responsibilities ? This position does not have direct supervisory responsibilities.
Physical Demands and Work Environment The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is frequently required to stand, drive, walk, sit, use hands, use computer, use ten-key, talk, hear, talk on the phone, reach with hands and arms, and bend at mid waist.
The employee is frequently exposed to outside weather conditions, dust, walking on uneven ground, cold, extreme heat, and wet or humid conditions. The employee must occasionally lift and/or move up to 40 pounds.
Specific vision abilities required by this job include close vision, color vision, depth perception and ability to adjust focus Company Standards and KPIs to be determined.
EEO Statement ESM Management Inc. is an equal opportunity employer and makes employment decisions based on merit.
We want to have the best available persons in every job. Company policy prohibits unlawful discrimination based on race, color, creed, gender (including gender identity and gender expression), religion, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, sexual orientation, or any other consideration made unlawful by federal, state, or local laws.
Employee Acknowledgement I have reviewed this job description and I understand all my job duties and responsibilities.
I am able to perform the essential functions as outlined. I understand that my job may change on a temporary or regular basis according to the needs of my location or department without it being specifically included in the job description.
If I have any questions about job duties not specified in this description that I am asked to perform, I should discuss them with my immediate manager or a member of the Human Resources staff.
I further understand that future performance evaluations and merit increases to my pay are based on my ability to perform the duties and responsibilities outlined in this job description to the satisfaction of my immediate supervisor
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