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Sr. Manager Brand Campaign / Integrated Content
Remote, United States
USA Football
Job Title
Sr. Manager Brand Campaign / Integrated Content
Reports To
Director, Brand Experience
Director, Brand Experience
Summary
- This role is designed to bring alignment across calendars, briefs, and deliverables, ensuring content is consistent, timely, fan-focused, and sponsor-ready. Serving as the bridge between strategy and execution, the Sr. Manager will oversee production workflows, streamline collaboration, and partner with the Brand Director to translate high-level strategy into seamless execution across all platforms. Every deliverable will reinforce USA Football’s brand identity, storytelling pillars, and organizational mission — connecting fans, athletes, and partners while laying the groundwork for content growth.
Job Responsibilities
- Maintain a shared content calendar across Social, Video, and Creative that provides visibility and alignment to teams.
- Translate brand storytelling pillars and campaign strategy into actionable briefs and workflows, ensuring execution ladders up to USA Football’s cultural relevance, Olympic trajectory, and grassroots-to-elite pathway.
- Partner with Social, Video, and Creative leads to ensure campaigns are cohesive and integrated while protecting their creative ownership.
- Manage delivery of sponsor and partner content, serving as the primary coordinator to ensure deadlines are met and assets are brand- and sponsor-ready.
- Provide logistical and workflow support for event content capture, enabling creative teams to focus on producing high-quality storytelling.
- Track and report content performance, workflow efficiency, and sponsor deliverables, highlighting the impact of Social, Video, and Creative output.
- Support the Director of Brand Experience in opportunities for future content/IP development and monetization.
Job Requirements
- Bachelor’s degree in Communications, Marketing, Media, or related field (or equivalent professional experience).
- 5–7 years in digital content, social, or creative production (sports/entertainment preferred).
- Strong project and people management skills.
- Expertise in social media platforms and video production workflows.
- Experience coordinating integrated campaigns across multiple teams.
- Ability to work in fast-paced, event-driven environments.
- Excellent organizational and communication skills.
Preferred Experience
- Preferred experience in football.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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