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Sr Manager, Product Marketing
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Overview:
As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industry’s most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.
At Planview, our people connections drive our innovation and success. Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. We’re proud of our world-class, connected culture built on our shared values, that supports our teams to be successful from anywhere.
Learn more about our portfolio at planview.com, and connect with us on LinkedIn, Instagram, and Twitter.
Responsibilities:
Planview has one mission: to build the future of connected work, from ideas to impact.
As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industry’s most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.
At Planview, our people connections drive our innovation and success. Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. We’re proud of our world-class, connected culture built on our shared values, that supports our teams to be successful from anywhere.
Learn more about our portfolio at planview.com, and connect with us on LinkedIn, Instagram, and Twitter.
- Lead and develop your team – Manage, coach, and mentor a team of 3 product marketers, setting clear objectives, providing regular feedback, and fostering their professional growth while establishing product marketing best practices across the team.
- Own strategic GTM initiatives – Develop and execute go-to-market strategies for major product launches and cross-solution initiatives, working autonomously to drive decisions that impact opportunity pipeline and bookings across your portfolio.
- Drive market and competitive intelligence – Establish your team as experts on target markets, buyers, and competitive landscape. Synthesize market trends and buyer insights to inform product strategy in partnership with product management, while guiding your team to deliver actionable intelligence to sales, marketing, and customer success.
- Craft differentiated messaging and positioning – Lead the development of compelling, differentiated messaging frameworks and positioning strategies that resonate with target buyers. Balance strategic narrative development with hands-on content creation for high-impact assets.
- Build influential cross-functional relationships – Partner with senior stakeholders across product, sales, marketing, and customer success to align on priorities, solve complex GTM challenges, and ensure seamless execution of strategic initiatives.
- Enable revenue teams at scale – Develop comprehensive enablement strategies and high-impact assets that drive win rates, sales velocity, and customer adoption. Train and support sales and customer success teams on messaging, positioning, and competitive differentiation.
- Represent Planview externally – Build relationships with industry analysts, participate in customer conferences and industry events, and develop thought leadership content that elevates Planview's market position.
- Drive content strategy and execution – Guide content development that converts leads and influences buyers, working closely with content strategists and demand generation to assess performance and optimize for MQL and SQL goals.
- Manage complex, multi-stakeholder launches – Lead cross-functional launch teams through planning and execution of product releases, ensuring alignment across product, marketing, sales, and customer success while holding teams accountable for delivery.
- Balance strategic and tactical work – Context-switch effectively between coaching your team, developing strategic frameworks, and executing hands-on product marketing work, adapting quickly to changing priorities while maintaining momentum.
- Leverage domain expertise in Strategic Portfolio Management and Project Portfolio Management – Apply deep understanding of SPM/PPM market dynamics, buyer personas, and industry trends to inform product positioning, messaging, and go-to-market strategies. Translate complex portfolio management concepts into compelling value propositions that resonate with IT leaders, PMO directors, and executive buyers.
- Cultivate strategic analyst relationships – Maintain ongoing relationships with key industry analysts (Gartner, Forrester, IDC) and leverage insights to strengthen market positioning. Guide your team in preparing analyst-facing materials and contribute to analyst report positioning that enhances Planview's market leadership.
- Extensive experience in B2B product marketing with a proven track record in enterprise software, with direct experience in work management or portfolio management solutions
- Strategic mindset with ability to translate market insights into actionable strategies and create conceptual visualizations that communicate complex ideas
- Strong personal brand with broad relationships, recognized as a trusted advisor sought for coaching and consultation
- Executive presence with the ability to communicate confidently and credibly with senior stakeholders
- Strong communication and cross-functional collaboration skills, particularly with product management and sales leadership
- Passion for mentoring junior team members with a track record of elevating others' capabilities
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Bachelor's degree required
At Planview, you’ll join our global team and culture which reflects the vibrant communities in which our employees live and work. To support you at Planview, you will enjoy:
- Unplugged Days: 4 company-wide paid days off per year to recharge and relax.
- Generous PTO offerings (region dependent).
- Region specific competitive benefit plans to support you at any life stage including parental leave, retirement, medical plans, wellness support, and remote work support.
- Paid time to volunteer through Planview’s Force for Good Week.
- Employee Referral bonus program.
- Weekly office lunches for hybrid team members and social events.
- Flexible work hours/environment.
Now is a great time to join our team. If you are looking for a place to grow your career, innovate with best-in-class solutions, and build the future of connected work, Planview is the right place for you!
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