Sr. Marketing Executive

POSITION: Sr. MARKETING EXECUTIVE

Job Details

Location: Borivali, Mumbai (On-site)

Reporting To: Director

Employment Type: Full-time

About Vibrant Publishers

Vibrant Publishers is a leading independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. Our books are trusted by students, educators, and institutions worldwide for their clear, concise, and results-oriented content. We focus on simplifying complex subjects to serve the needs of today’s learners in business, technology, and test preparation.

Role Overview:

As the Marketing Lead, you will be responsible for developing and executing integrated marketing strategies to promote our publications across digital, Amazon, and institutional channels. You will lead a small team and collaborate with internal stakeholders (Sales, Editorial, Design), ensuring all marketing activities align with company goals and brand standards.

Key Responsibilities: Strategy & Planning:

• Develop and own the overall marketing strategy and calendar for Vibrant Publishers.
• Identify target audiences and create tailored marketing campaigns.
• Set and monitor KPIs for brand awareness, lead generation, conversion, and retention.

Campaign Management:

• Lead content marketing initiatives, including email campaigns, newsletters, blog content, social media, and influencer collaborations.
• Plan and execute paid ad campaigns (Google Ads, Amazon Ads, Meta, LinkedIn).
• Coordinate seasonal and title-specific promotions, especially for Amazon and direct-to-consumer channels.

Amazon & E-Commerce Marketing:

• Optimize product listings on Amazon (SEO, A+ content, keywords, visuals).
• Drive reviews, rankings, and traffic using internal tools and external agencies.
• Monitor sales reports and performance metrics on Amazon KDP, Seller Central, and other platforms.

Team Leadership:

• Manage and mentor marketing executives, interns, or freelancers.
• Oversee the content, design, and execution of all marketing materials and campaigns.

Analytics & Reporting:

• Track ROI of campaigns using tools like Google Analytics, HubSpot, and Amazon dashboards.
• Prepare monthly performance reports and present insights and recommendations to leadership.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred).
• 5-7 years of progressive experience in marketing, preferably in publishing, e-commerce, or edtech sectors.
• Strong knowledge of Amazon marketing, SEO/SEM, email automation tools, and analytics.
• Excellent verbal and written communication skills.
• Experience managing a small team and collaborating cross-functionally.
• Creative mindset with a data-driven approach.

Preferred Skills:

• Experience with publishing tools (KDP, IngramSpark) and Amazon Seller Central.
• Proficiency in design tools like Canva or Adobe Creative Suite.
• Familiarity with PR/media outreach and event/webinar planning.

What We Offer:

• Competitive salary as per industry standards (₹35,000–₹45,000 based on experience).
• Flexible working hours with hybrid/remote options.
• A collaborative, mission-driven team culture.
• Opportunities for learning, growth, and creativity.

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person