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Sr Marketing Manager
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Overview:
This leader will also play a key role in improving our website experience and SEO performance, ensuring patients have a seamless, intuitive digital journey and accurate, up-to-date content across all locations and service lines.
This is a high-impact, cross-functional role supporting growth, engagement, and the overall digital experience across a multi-location healthcare organization.
Responsibilities:
We are seeking an experienced Senior Marketing Manager with deep expertise in marketing automation, CRM, lifecycle marketing, and customer journey optimization. This role is perfect for a data-driven marketer who can build, refine, and scale retention and acquisition programs across email, SMS, and web.
This leader will also play a key role in improving our website experience and SEO performance, ensuring patients have a seamless, intuitive digital journey and accurate, up-to-date content across all locations and service lines.
This is a high-impact, cross-functional role supporting growth, engagement, and the overall digital experience across a multi-location healthcare organization.
Marketing Automation & CRM (Primary Focus)
- Lead the strategy and execution of omni-channel lifecycle programs (email, SMS, appointment reminders, reactivation, onboarding).
- Build and optimize customer segments using CRM and behavioral data to personalize communication and maximize conversions.
- Develop automated journeys to retain existing patients and acquire new ones, collaborating closely with Operations, Call Center, and Digital teams.
- Manage and improve core marketing automation platforms (e.g., Iterable, Dynamics, HubSpot, Salesforce Marketing Cloud, Marketo).
- Monitor channel performance, deliverability, opt-outs, and engagement metrics; identify opportunities to optimize cadence, content, and targeting.
Customer Journey & Experience
- Map, analyze, and enhance end-to-end customer journeys, removing friction and identifying opportunities to increase booking rates and follow-through.
- Partner with internal stakeholders to ensure consistent patient communication across digital, call center, and in-office touchpoints.
- Use behavioral insights and data to improve conversion paths throughout the lifecycle.
Website, UX, & SEO (Expanded & Enhanced)
- Own the strategy and optimization of key website journeys to support patient acquisition and retention.
- Collaborate with digital teams, IT, and SEO vendors to enhance site architecture, navigation, landing pages, and multi-location pages.
- Oversee ongoing content updates to ensure accuracy, consistency, and strong UX across brand, service, and location pages.
- Improve technical and on-page SEO performance, including metadata, schema, headings, and keyword alignment.
- Leverage analytics (GA4, GSC, heatmaps, CRO tools) to identify drop-offs, run A/B tests, and propose UX enhancements that support stronger conversion rates.
- Ensure that web content aligns with marketing campaigns, customer journeys, and patient communication strategies.
Content & Creative Collaboration
- Translate marketing strategy into compelling creative briefs for digital campaigns, landing pages, and automated journeys.
- Maintain consistent brand voice and messaging across channels.
- Partner with Creative and Digital teams to develop high-performing campaign assets.
Analytics & Optimization
- Own KPI tracking for CRM, SMS, email, and web performance.
- Create and maintain dashboards, analyze trends, and present insights to leadership.
- Use data to guide decision-making around segmentation, content, cadence, UX, and SEO.
- 6–10+ years of experience in digital marketing, CRM, lifecycle marketing, or marketing automation.
- Hands-on experience with marketing automation and CRM platforms (Iterable, Dynamics, HubSpot, Salesforce, Marketo, etc.).
- Strong knowledge of customer journeys, segmentation, and lifecycle strategy for retention and acquisition.
- Demonstrated experience improving website UX, content accuracy, and SEO performance.
- Familiarity with analytics and testing tools (GA4, Search Console, Looker, Tableau, Hotjar, Optimizely, etc.).
- Excellent project management and cross-functional collaboration skills.
- Strong communication skills with experience working across Operations, IT, Digital, and external vendors.
- Experience in healthcare, multi-location retail, or service industries preferred.
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