Sr. Marketing Manager

Position Summary

ID TECH is seeking a strategic, hands-on marketing leader to drive demand generation, brand growth, and market leadership across our payment technology solutions. This role is ideal for a player-coach who thrives equally in developing strategy and rolling up their sleeves to execute. The Senior Manager/Director of Marketing will lead the development and execution of integrated marketing programs that accelerate revenue growth, strengthen brand positioning, and support sales objectives while mentoring and developing a high-performing marketing team.

Reporting to executive leadership, this individual will serve as both a strategic business partner and a hands-on marketing operator, capable of moving seamlessly between executive planning, campaign execution, analytics, and team leadership.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute the overall marketing strategy aligned with company growth objectives, revenue targets, and market opportunities.
• Partner closely with Sales, Product, Operations, and Executive Leadership to ensure marketing initiatives support business priorities.
• Establish annual and quarterly marketing plans, budgets, KPIs, and performance benchmarks.
• Identify emerging market trends, customer insights, and competitive opportunities to strengthen ID TECH's market position.
• Serve as a trusted advisor to leadership on marketing performance, customer engagement, and growth opportunities.

Demand Generation & Revenue Growth

• Own and optimize the full marketing funnel, from awareness and lead generation through customer acquisition and retention.
• Develop and execute integrated campaigns across digital, content, email, events, partner marketing, and ABM channels.
• Collaborate with Sales to improve lead quality, conversion rates, pipeline velocity, and revenue attribution.
• Continuously test, measure, and optimize campaign performance to maximize ROI.

Brand & Product Marketing

• Lead brand positioning, messaging, and storytelling efforts to strengthen ID TECH's leadership in payment technology.
• Develop compelling value propositions and go-to-market strategies for new products, solutions, and partnerships.
• Ensure consistency across all customer-facing communications and marketing assets.
• Support public relations, thought leadership, customer success stories, and industry events.

Player-Coach Leadership

• Lead, mentor, and develop marketing team members while fostering accountability, innovation, and professional growth.
• Actively participate in campaign development, content creation, reporting, marketing operations, and execution as needed.
• Build scalable marketing processes, systems, and workflows while maintaining a hands-on approach.
• Balance strategic leadership with tactical execution, stepping in wherever necessary to drive results.

Marketing Operations & Analytics

• Own marketing performance reporting, attribution, forecasting, and executive dashboards.
• Leverage CRM and marketing automation platforms to improve lead management, customer journeys, and campaign effectiveness.
• Analyze campaign, customer, and market data to generate actionable insights and recommendations.
• Ensure alignment between marketing technology, reporting systems, and business objectives.

Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 8+ years of progressive marketing experience, including at least 5 years in a senior leadership role.
• Experience within B2B technology, FinTech, payments, hardware, SaaS, or related industries preferred.
• Proven success building and leading strategic marketing functions that drive measurable business growth, ideally within a high-growth or startup environment.
• Strong expertise across the full marketing funnel, including brand strategy, demand generation, digital marketing, product marketing, content marketing, and marketing operations.
• Demonstrated ability to serve as both a strategic leader and hands-on contributor ("player-coach").
• Experience building, mentoring, and developing high-performing marketing teams.
• Exceptional analytical skills with the ability to translate complex business data into actionable growth strategies.
• Strong understanding of marketing metrics, pipeline reporting, attribution models, and revenue marketing.
• Exceptional communication, presentation, and stakeholder management skills, with the ability to influence executive leadership.
• Proven ability to manage multiple priorities in a fast-paced environment while maintaining a high standard of execution.
• Proficiency with marketing automation and CRM platforms, preferably Salesforce and Pardot.
• Strong project management and cross-functional collaboration skills.
• A strategic thinker with a bias toward action, accountability, and measurable results.

Success Measures

Within the first 3-6 months, this leader will be expected to:

• Increase marketing-sourced and marketing-influenced pipeline.
• Improve lead quality and conversion rates across the funnel.
• Strengthen ID TECH's brand awareness and market presence.
• Build scalable marketing programs and reporting infrastructure.
• Develop a high-performing marketing team while maintaining hands-on involvement in execution.
• Establish marketing as a measurable revenue-driving function within the organization

职位类型：全职

薪资： $115,000.00至$125,000.00（每年 ）

Work Location: 现场办公