Sr. Marketing Specialist (Mandarin Speaker)

ZBS POS is on a mission to revolutionize the restaurant industry with our innovative third-generation Point of Sale (POS) system. Our AI-driven solutions are designed to empower restaurant owners, streamline their operations, and ultimately enhance their profitability. We offer a comprehensive range of tools, including a POS system, waitlist and reservation system, and an online ordering platform, making us a one-stop shop for restaurant needs.

Job Description:

We are seeking an experienced and dynamic Senior Marketing Specialist to join our team. The ideal candidate will have a strong background in marketing, with a focus on digital marketing strategies and campaign management. As a Senior Marketing Specialist at ZBS POS, you will play a pivotal role in developing and executing marketing initiatives that drive brand awareness, customer acquisition, and revenue growth.

Key Responsibilities:

• Develop and Implement Marketing Strategies: Design and execute comprehensive marketing strategies to promote ZBS POS’s products and services. Focus on increasing brand visibility and market share.
• Lead Generation: Develop and execute lead generation strategies to attract and convert potential customers
• Digital Marketing Campaigns: Plan, create, and manage digital marketing campaigns across various channels, including social media, email, SEO, SEM, and PPC.
• Content Creation: Oversee the creation of high-quality, engaging content for various platforms, including blogs, social media, website, and email newsletters.
• Market Research and Analysis: Conduct market research to identify trends, customer needs, and competitive landscape. Analyze data to inform marketing strategies and optimize campaign performance.
• Brand Management: Maintain and enhance ZBS POS’s brand image and ensure consistency across all marketing materials and channels.
• Collaboration: Work closely with the sales, product development, and customer service teams to align marketing efforts with overall business objectives.
• Performance Tracking: Monitor and report on the effectiveness of marketing campaigns. Utilize analytics to measure ROI and identify opportunities for improvement.
• Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve marketing goals.
• Reporting: Be able to present the results of marketing campaign, research and lead status to stakeholders

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in a marketing role, with a focus on digital marketing.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels, tools, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in marketing channels and tools, such as Google Analytics, HubSpot, Wechat and social media management platforms.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for innovation in marketing strategies.
• Strong project management skills and ability to multitask in a fast-paced environment.
• Team player with excellent interpersonal skills.
• Mandarin speaking is preferred.

Why Join ZBS POS:

• Be part of a pioneering company that is transforming the restaurant industry.
• Work in a collaborative and innovative environment.
• Opportunities for professional growth and career advancement.
• Competitive salary and benefits package.

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Relocation assistance

Language:

• Mandarin (Required)

Work Location: In person