Sr. SEO Executive

About Guerrillas Inc

Guerrillas is an organic growth partner for fashion and lifestyle brands, helping them build sustainable revenue through SEO, AEO, and AI-led discovery.

We work with premium D2C and global brands to move beyond rankings and traffic, focusing instead on intent, structure, discoverability, and long-term growth.

Our approach is data-driven, strategic, and deeply rooted in how modern consumers discover brands across Google, AI search engines, and intent-based queries.

As we continue to scale our organic growth practice, we’re looking for a Senior SEO Executive to join our team in Noida.

Role: Senior SEO Executive (Fashion & Lifestyle Focus)

Job Summary

The Senior SEO Executive will play a key role in driving organic growth strategy and execution for fashion and lifestyle brands. This role goes beyond basic SEO tasks and requires a strong understanding of search intent, e-commerce architecture, category-led growth, and AI-ready SEO.

You’ll work closely with strategists, content teams, and founders to turn SEO into a predictable, compounding growth channel.

Key Responsibilities

Search Strategy & Intent Mapping

• Conduct intent-led keyword research for fashion & lifestyle brands (brand, category, product, and informational intent).
• Map keywords to the correct pages to improve discoverability and conversion, not just rankings.
• Identify growth opportunities through category expansion, collection pages, and search demand gaps.

On-Page & Category Page Optimisation

• Optimise collection, category, and product pages for organic visibility and UX.
• Improve page hierarchy, headings, internal linking, and content depth.
• Ensure SEO decisions align with how users actually search and browse.

Technical SEO & Site Structure

• Perform technical SEO audits focused on:
• Crawlability & indexation
• Site architecture & internal linking
• Page speed & Core Web Vitals
• Schema & structured data
• Work with developers to implement SEO fixes efficiently.

Content & AI Search Optimisation

• Collaborate with content teams to create SEO- and AI-discoverable content.
• Optimise content for Google Search, AI Overviews, and generative search engines.
• Ensure content architecture supports long-term topical authority.

Off-Page & Authority Building

• Plan and execute ethical link-building strategies to strengthen domain authority.
• Evaluate backlink quality and relevance, especially within fashion and lifestyle ecosystems.

Performance Tracking & Insights

• Monitor performance using Google Analytics, Google Search Console, Ahrefs, and Semrush.
• Track organic traffic, keyword movement, and growth trends.
• Translate data into clear insights and actionable recommendations, not just reports.

Client & Team Collaboration

• Work closely with internal teams to ensure SEO is integrated across content, UX, and strategy.
• Participate in client discussions to explain SEO strategy, progress, and growth opportunities in simple terms.

Qualifications & Skills

• 3–5+ years of hands-on SEO experience, preferably with e-commerce or fashion/lifestyle brands.
• Strong understanding of search intent, category-led SEO, and site architecture.
• Experience with tools like Ahrefs, Semrush, Google Analytics, and Google Search Console.
• Solid knowledge of technical SEO and on-page optimisation.
• Ability to think strategically, not just execute tasks.
• Strong analytical mindset with the ability to turn data into growth decisions.
• Clear communication skills and ownership mindset.
• Curiosity and willingness to adapt to AI-driven search evolution.

What We Offer

• Opportunity to work with leading fashion & lifestyle brands.
• Exposure to SEO, AEO, and AI-led discovery frameworks.
• A culture that treats SEO as a growth engine, not a checklist.
• Room to grow into SEO Lead / Growth Strategist roles.
• Collaborative, founder-led environment with real ownership and impact.

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person