Sr. SEO Specialist

Job Description - Search Engine Marketing (SEM) Specialist

Location : Indira Nagar, Bangalore

Experience : 3+ years (min)

Role Overview:

We are looking for an experienced and results-driven SEM Specialist to manage, optimize, and scale our paid marketing campaigns across search engines and digital platforms. The ideal candidate should have in-depth knowledge of Google Ads, Bing Ads, keyword strategy, bidding, and campaign optimization to maximize ROI.

Key Responsibilities:

• Plan, create, and manage SEM campaigns across Google Ads, Bing Ads, and other search platforms.
• Conduct keyword research and manage bidding strategies to ensure cost-effective campaigns.
• Optimize ad copy, landing pages, and campaign structures for higher CTR and conversions.
• Track, analyse, and report on campaign performance, providing insights and recommendations.
• Manage budgets effectively to maximize ROI.
• Stay updated with the latest SEM trends, tools, and best practices.
• Collaborate with SEO, content, and analytics teams to ensure alignment of campaigns.
• Conduct A/B testing on ads, landing pages, and targeting strategies.

Key Skills & Competencies:

• Strong expertise in Google Ads, Bing Ads, Google Analytics, and Tag Manager.
• Deep understanding of keyword research, ad targeting, and bidding strategies.
• Proven track record of improving campaign performance and ROI.
• Excellent analytical skills with proficiency in reporting and data analysis.
• Strong communication and project management skills.

Qualifications:

• Bachelors/Masters degree in Marketing, Digital Marketing, Business, or related field.
• 4+ years of experience in SEM and digital campaign management.
• Certification in Google Ads or related platforms preferred.

Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Work Location: In person