Sr. SEO Specialist

Note:

• Freshers are not eligible for this role.
• Only Kolkata-based applicants will be considered.

Currently, the company operates in a work-from-home setup. However, please note that on-site operations will resume at end of the year, with prior notice provided. Once the office reopens, employees will be required to work on-site as per company guidelines.

We are seeking an experienced Senior SEO Specialist to lead and manage our search engine optimization strategies. The ideal candidate will have proven expertise in SEO (Search Engine Optimization), SMO (Social Media Optimization), AEO (Answer Engine Optimization), and GEO (Geographical SEO), along with a strong track record of delivering measurable results in visibility, traffic, and conversions.

You will be responsible for developing and executing advanced SEO strategies, managing SEM campaigns across Google, Yahoo, and Bing, and collaborating with cross-functional teams to maximize ROI.

Roles and Responsibilities

• Keyword Research & Strategy
• Perform keyword research, competitive analysis, and develop creative digital marketing strategies.
• Build and execute long-tail and revenue-driven keyword strategies.

• Technical SEO & Optimization
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).
• Optimize landing pages, website architecture, and copy for search engine marketing.
• Collaborate with developers to ensure SEO best practices are implemented in new code.

• Content & Link Building
• Guide content teams with keyword-rich content requirements.
• Develop and implement effective link-building strategies.
• Identify and eliminate spammy or low-quality backlinks.

• Analytics & Reporting
• Monitor performance using Google Analytics, Webmaster Tools, and other SEO platforms.
• Track competitor strategies and prepare detailed reports.
• Prioritize execution based on revenue potential keywords.

• Trend Monitoring & Innovation
• Stay updated with algorithm changes, search trends, and industry developments.
• Implement strategies for AEO (voice search optimization) and GEO (location-based SEO).
• Experiment with new techniques to improve rankings and traffic.

Desired Candidate Profile :

• Minimum 3–5 years of proven SEO experience with measurable results.
• Strong expertise in SEO, SMO, AEO, and GEO strategies.
• Hands-on experience with tools like MOZ, Ahrefs, SEMrush, Screaming Frog, and SEO Site Checkup.
• Solid understanding of performance marketing, conversion optimization, and customer acquisition.
• In-depth knowledge of ranking factors, search engine algorithms, and international SEO practices.
• Strong content creation and copywriting skills with impeccable grammar.
• Experience in managing local SEO strategies and international client projects.

Personal Characteristics

• Passionate about SEO and digital marketing.
• Creative thinker with problem-solving skills.
• Detail-oriented, deadline-driven, and highly professional.
• Strong interpersonal skills and ability to work independently or in a team.
• Positive attitude, loyalty, sincerity, and confidentiality.

Job Details

• Job Type: Full-time, Permanent
• Work Location: In-person
• Expected Start Date: 01/03/2026

Benefits

• Leave encashment
• Paid sick leave
• Paid time off
• Work-from-home flexibility

Schedule

• Day shift, fixed shift
• Monday to Friday

Supplemental Pay

• Overtime pay
• Performance bonus

Connect: +91 9330604299 / +91 9804764303

Job Types: Full-time, Permanent

Pay: Up to ₹35,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off
• Work from home

Experience:

• SEO: 3 years (Preferred)

Location:

• Kolkata, West Bengal (Required)

Work Location: Remote