Sr. Social Media Copywriter

About Amber

Amber is a leading global student housing platform, helping students around the world find and book their perfect accommodation seamlessly. We’re on a mission to build a trusted and loved brand that speaks to young people globally.

Note: We’re looking for copywriters — not content writers. This role is for someone who can think conceptually, write creatively, and bring ideas to life through impactful social storytelling and brand language.

Key Responsibilities

• Create engaging, platform-specific copy for social media channels — including posts, captions, ad copies, video scripts, and short-form storytelling.
• Develop content ideas and campaign narratives that resonate with audiences and amplify brand presence across Instagram, LinkedIn, YouTube, X, and emerging platforms.
• Collaborate with designers, content strategists, and marketing teams to craft scroll-stopping creatives and integrated campaigns.
• Write compelling copy for paid and organic campaigns , ensuring tone, voice, and message consistency across all touchpoints.
• Conceptualize and execute social-first campaigns and content IPs that drive engagement, virality, and community growth.
• Stay ahead of social media trends, memes, formats, and algorithms to keep content fresh, relevant, and high-performing.
• Support in developing brand storytelling frameworks for ongoing social content and influencer collaborations.
• Present creative ideas and copy to internal teams and clients with strong strategic rationale and creative flair.
• Mentor junior writers and contribute to the overall creative excellence and innovation of the team.

Qualifications & Skills

• 4–5 years of experience as a social media or digital copywriter in a creative agency or fast-paced brand environment.
• A strong portfolio demonstrating social-first campaigns , content series, and creative storytelling across platforms.
• Must have experience in ad campaigns mandatorily.
• Proven ability to craft concise, witty, and impactful copy aligned with brand personality and tone.
• Strong understanding of social media trends, digital culture, and audience behavior .
• Experience working with designers, video editors, and strategists to create cohesive content experiences.
• Excellent communication and presentation skills with the ability to sell ideas creatively and strategically.
• A proactive, collaborative mindset with a passion for content innovation and cultural relevance .

For queries, you can connect on reet.s@amberstudent.com