Sr. Specialist, Experiential Marketing

The Experiential Marketing team exudes passion and a desire to craft strong brand experiences to life at Verisk. Whether it is leading a Verisk event or conference, considering a new Verisk experience in our offices, or piloting a new experiential technology to drive business value, this team plays a critical role in championing experiential marketing efforts for Verisk.

As a Sr. Specialist, Experiential Marketing , you’ll bring Verisk’s brand to life through well-run experiences, owning distinct workstreams on mid-sized programs and leading portions of larger conferences. You’ll balance project management, operations (RFPs/contracts & Cvent registration tools), and logistics, collaborating across Marketing, Facilities, Legal, Procurement, Finance, and business stakeholders to deliver measurable outcomes, efficient processes, and memorable attendee experiences.

This role owns defined workstreams end-to-end and serves as a hands-on lead for mid-sized programs while supporting flagship conferences and requires an in-office presence of 2 days per week, and additional days as needed to support events. Ability to travel up to 30% and work overtime or irregular hours as needed to support business needs.

Key Responsibilities:

Project Management: Cross-Functional Collaboration

Lead and support client-facing and internal event initiatives, including:

• Serve as the operational point-of-contact for assigned programs; facilitate stand-ups and tracking/update documents with Integrated Marketing, business units, Legal/Procurement, and Finance

• Build and manage timelines, run-of-show, task trackers, and cross-functional plans (Workfront)

• Coordinate content deliverables and onsite staffing plans to ensure seamless execution

• Uphold brand standards across activations and internal office engagements in partnership with Creative/Brand/Communications

• Produce post-event reporting (attendance/satisfaction/costs) and partner with Integrated Marketing to connect lead capture, pipeline attribution, and ROI to event outcomes; standardize KPIs and dashboards

• Run retrospectives and document lessons learned; propose process improvements to increase quality and efficiency

Operations: RFPs, Contracts, Cvent & Budgets

As part of a collaborative team, you will help manage the operational aspects of events, including:

• Drive vendor/venue RFPs, SOWs, and contract execution; partner with Legal, Procurement, and Finance to negotiate terms, minimize risk (e.g., attrition/cancellation), and ensure compliance with policy and budget

• Own PO creation, invoice reconciliation, and credit card receipt coding for assigned workstreams; contribute to post-event financial reconciliation

• Maintain version-controlled documentation and audit-ready contract files (signatures, COIs, amendments)

• Build and manage registration sites and email comms in Cvent; configure forms/logic, manage data integrity, and deploy reporting dashboards

Logistics: Planning & Onsite Delivery

You’ll collaborate closely with leaders across Marketing and the business units to:

• Lead assigned event workstreams end-to-end (e.g., registration, housing, show services, breakout rooms, etc.), and act as day-to-day owner for small/mid-sized events; support program leads on flagship conferences

• Coordinate catering/BEOs, room sets, staging, ancillary events, and transportation; manage onsite registration and vendor check-in

• Coordinate AV/production needs and speaker logistics to ensure seamless execution

• Own shipping/drayage, material kits, signage plans, and show services (electric, internet, furniture)

• Manage attendee housing workflows (Passkey/Cvent): room blocks, pick-up reporting, cutoff management, special requests/VIPs, and hotel list exchanges
Track staff/VIP flight details and support airport transfer schedules where applicable

Additional Responsibilities:

Cross-Team Collaboration & Learning

• Support both the operational and project management functions of the team and serve as a hands-on execution lead for key events
• Participate in special projects across the Experiential Marketing function, including operations, strategy, and logistics
• Attend planning meetings and cross-functional check-ins to gain exposure to integrated marketing and shared services teams
• Learn and apply best practices in project management, event operations, and marketing strategy

Continuous Improvement

• Identify opportunities to streamline processes and improve team efficiency
• Contribute ideas and feedback to evolve internal systems and workflows
• Contribute to shared playbooks and SOPs; mentor coordinators on tools, templates, and best practices

Qualifications:

Education & Experience

• Bachelor’s degree in events, marketing, communications, business, or related field
• Minimum 4 years of event experience
• 1+ years of project management experience, preferably within events or marketing

Corporate Events Professional (4+ years)

• Proven success leading all aspects of event logistics and strategy (event feasibility, design, operations, on-site execution, evaluation) for global organizations
• Demonstrated expertise in leveraging event technologies to produce a high-quality, customer-centric experiences and to provide post-event data and metrics
• Experience with event technology platforms (Cvent, Passkey), project management tools (Workfront), and familiarity with lead capture and reporting.
• Experience managing tradeshow inventory (ExhibitForce a plus)
• Skilled communicator effective at all levels of the organization

Skills & Competencies

• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office (especially Excel and PowerPoint) and project management tools (e.g., Workfront)
• Experience with invoice processing, purchase orders, and credit card reconciliation
• Comfortable managing contracts, RFP’s, budgets, tracking expenses, and preparing reports
• Ability to travel up to 30% and work overtime or irregular hours as needed to support events

Personal Attributes

• Team player with high emotional intelligence and a collaborative mindset
• Proactive and organized, with a can-do attitude and ability to manage multiple tasks
• Strategic thinker with a passion for operational excellence and continuous improvement
• Curious and adaptable, eager to learn and grow in a fast-paced environment

• Creative problem-solver who brings fresh ideas and initiative
  

Grit: passionate, self-directed and motivated; demonstrates endurance

#LI-MC1

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We’re 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Catastrophe and Risk Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to catastrophic events.

Marketing Solutions — delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

Verisk invests in a benefits package for all employees that includes the following: Health Insurance, a Retirement Plan, Disability benefits, and a Paid Time Off program. We offer a competitive total rewards package that includes base salary determined based on role, experience, skill set, and location.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

https://www.verisk.com/company/careers/

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.