State Sales Manager – Premium Wine & Spirits (Florida)

State Sales Manager – Premium Wine & Spirits (Florida)

About the Opportunity

A leading global wine and spirits organization is seeking an experienced State Sales Manager to drive market growth across Florida. This high-impact role oversees distributor relationships, key account development, and a team of Market Sales Managers to expand distribution and brand presence across both on-premise (bars, restaurants, hotels) and off-premise (retail, wholesale) channels.

Key Responsibilities

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  Develop and execute Florida’s annual sales strategy in partnership with regional leadership.

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  Manage and mentor a team of 3–4 Market Sales Managers to achieve volume and revenue goals.

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  Build and maintain strong relationships with distributors, wholesalers, and key retail accounts.

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  Oversee pricing, promotions, and merchandising programs to maximize profitability and market share.

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  Plan and lead key account calls and promotional events to strengthen brand visibility.

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  Monitor market trends, competitor activity, and consumer preferences to identify growth opportunities.

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  Travel frequently across the state to support field execution and build distributor engagement.

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  Manage budgets and ensure high ROI on all sales programs.

Qualifications

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  Experience: Minimum 5 years in premium wine and/or spirits sales with proven success managing a state or regional territory.

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  Background working with both suppliers and distributors is required.

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  Strong leadership skills with experience managing sales teams of 3+ people.

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  Established network of industry contacts in Florida, including relationships with major distributors (RNDC or equivalent preferred).

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  Expertise in pricing strategies, distributor management, and key account development.

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  Excellent communication, negotiation, and presentation skills.

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  Must hold a valid driver’s license and be willing to travel 4–5 days per week throughout Florida.

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  Entrepreneurial mindset with the ability to operate independently while driving results.

Why Apply

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  Competitive six-figure salary plus performance bonus and car allowance.

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  Full health, dental, vision, and retirement benefits.

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  High-impact role with direct visibility to executive leadership.

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  Opportunity to lead state-wide growth for a globally recognized portfolio of premium wine and spirits brands.