Strategic Marketing Manager

Role Overview

The Strategic Marketing Manager is responsible for transforming marketing from a reactive support function into a proactive growth engine. This role blends brand strategy, content leadership, and digital marketing to create measurable impact on awareness, engagement, and pipeline development across all service lines (property tax, cost segregation, energy, and CRE).

They will develop and execute a unified marketing strategy — owning positioning, content direction, campaigns, analytics, and cross-department collaboration — while leading a small creative team to produce best-in-class materials that reflect our brand voice and market authority.

Core Responsibilities

Strategy & Planning

• Develop quarterly and annual marketing plans aligned with company growth goals.
• Define messaging frameworks and value propositions by industry vertical.
• Partner with sales and leadership to identify campaigns, target accounts, and high-impact initiatives.

Content & Thought Leadership

• Build and manage a content calendar (articles, white papers, case studies, newsletters).
• Write and edit materials that reinforce expertise — not sales pitches.
• Collaborate with internal subject-matter experts to produce insights and sector-focused pieces.
• Maintain brand voice consistency across all channels.

Digital & Demand Generation

• Oversee website strategy, SEO, and content optimization.
• Build segmented email and nurture campaigns in Salesforce (by sector, role, or client type).
• Launch and manage paid campaigns (LinkedIn, Google, industry publications).
• Monitor analytics and conversion metrics; adjust campaigns for performance.

Brand & Creative Leadership

• Direct and mentor the design team; ensure creative work supports business objectives.
• Manage production of brochures, decks, and sales enablement collateral with strategic oversight.
• Lead brand evolution and enforce consistency in tone, visuals, and storytelling.

PR, Media & Visibility

• Write and distribute professional press releases and announcements.
• Develop executive visibility through media placements, speaking engagements, and awards.
• Manage firmwide social and digital reputation, ensuring authenticity and credibility.

Marketing Operations & Reporting

• Build dashboards to track lead sources, campaign ROI, and web performance.
• Manage the marketing budget and external vendors.
• Ensure data integrity between Salesforce, website analytics, and automation tools.

Cross-Functional Collaboration

• Serve as the connective tissue between marketing, sales, and operations.
• Run monthly marketing syncs with department heads for upcoming initiatives.
• Support sales enablement through tailored sector collateral and messaging playbooks.

Key Success Metrics

• Pipeline Influence: % of new opportunities touched by marketing campaigns
• Content Engagement: Growth in web sessions, article reads, newsletter opens
• Lead Conversion: MQL SQL rate and campaign ROI
• Brand Consistency: Adoption of unified voice and visuals across materials
• Internal Satisfaction: Sales team feedback and campaign alignment

Ideal Background

• 7-10 years in B2B marketing, ideally in professional services, consulting, or CRE sectors
• Strong writing and editing ability; understands thought leadership tone vs. sales copy
• Hands-on experience with CRM (Salesforce), automation tools, and analytics platforms
• Demonstrated success managing design and content teams
• Curious, strategic, and metrics-driven mindset