Strategic Marketing specialist on-site

Role Overview

The Marketing Manager will be responsible for the full marketing strategy and execution of the clinic’s brand. This role focuses on advertising, digital marketing, content, and analytics — not sales or team supervision.
You’ll collaborate closely with the telemarketing and sales departments to ensure lead quality, optimize campaigns, and strengthen brand visibility across all channels.

Key Responsibilities:

Strategic Marketing & Planning

• Develop and execute the clinic’s marketing strategy to increase awareness, engagement, and client acquisition.
• Manage monthly marketing calendar — campaigns, launches, and promotions.
• Align marketing activities with clinic goals and patient experience standards.

Advertising & Digital Marketing

• Plan, launch, and manage paid campaigns across Meta, Google, TikTok, and YouTube Ads.
• Oversee creative production (visuals, videos, copywriting, landing pages).
• Monitor campaign performance and optimize ROI and CPL (cost per lead).
• Work with external agencies or freelancers as needed (designers, ad specialists, PR).

Analytics & Reporting

• Track and report key marketing metrics: leads, conversion rates, ROI, and cost per lead.
• Analyze lead quality and coordinate with the telemarketing department to improve results.
• Provide weekly and monthly performance reports to management.

Brand & Content Management

• Ensure consistent brand messaging and visual identity across all platforms.
• Oversee social media content, newsletters, and SMS/email marketing campaigns.
• Update and manage the clinic website and landing pages (SEO + user experience).
• Support photo/video production for social and digital campaigns.

Market Research & Innovation

• Conduct competitor and trend analysis to keep Aesthetemed at the forefront of medical aesthetics marketing.
• Propose new ideas, channels, and campaigns to grow brand awareness and attract new patients.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–5 years of experience in marketing management or digital marketing, preferably in medical aesthetics, beauty, or wellness industry.
• Strong understanding of Meta Ads, Google Ads, analytics tools, and CRM systems.
• Proven ability to manage budgets and deliver measurable results.
• Excellent communication, creative, and organizational skills.
• Experience collaborating with sales and telemarketing teams is a plus.

What We Offer

• Dynamic, supportive, and innovative work environment.
• Opportunities for professional growth and leadership development.
• A chance to build and grow one of South Florida’s most respected aesthetic brands.

Job Type: Full-time

Pay: $4,000.00 - $5,000.00 per month

Benefits:

• Employee discount
• Professional development assistance

Application Question(s):

• Have you previously worked in the medical aesthetics, beauty, wellness, or healthcare industry?
• Are you confident using Meta Business Suite, Google Ads, Google Analytics, and CRM systems (e.g., Zenoti, HubSpot, or similar)?
• This role requires on-site presence at our Hallandale Beach clinic full time Monday -Friday 9-5. Are you able to work on-site?

Experience:

• marketing: 1 year (Required)

Work Location: In person