Strategy & Market Positioning Manager, Fintech

Optasia is a fully enabled B2B2X financial technology platform covering scoring, financial decisioning, disbursement and collection. We are committed to enabling financial inclusion for all. We are changing the world our way .

We are seeking enthusiastic professionals, with energy, who are results driven and have can-do attitude, who want to be part of a team of likeminded individuals who deliver solutions in an innovative and exciting environment.

The Manager - Strategy & Market Positioning will play a key role in strengthening Optasia's global brand narrative, market positioning, and competitive intelligence. As an African-born company operating across global markets, Optasia is committed to shaping a powerful story of digital financial inclusion and responsible innovation.

This role partners closely with the Director of Strategy & Market Positioning to translate strategic direction into clear messaging, thought leadership, product propositions, and executive visibility. The remit spans global narrative development, country-level positioning, and the delivery of data-led insights that inform leadership and commercial teams.

What You Will Do

Brand Narrative & Positioning

• Support the development and refinement of Optasia's global brand narrative and storyline, rooted in our African heritage and global footprint
• Translate positioning into market-specific messaging for Africa, MENA, and Asia
• Build audience-, segment-, and competitor-specific messaging frameworks
• Shape narrative direction across digital channels (website, social, partner platforms), collaborating with the Communications team for execution
  
  

Market Intelligence & Strategic Insights

• Conduct ongoing monitoring of fintech, telco, AI, digital inclusion, and financial access trends
• Develop insight reports, landscape assessments, and opportunity briefs for leadership
  
  

Thought Leadership & Content Strategy

• Create high-quality content, including thought leadership pieces, executive messaging, market briefs, conference narratives, speeches, articles, and whitepapers
• Work with agencies to produce content that elevates Optasia's leadership voice globally
• Partner with internal SMEs to translate product capabilities into clear, compelling market-facing stories
• Monitor brand performance and ensure consistency across all touchpoints
• Collaborate with ESG leads to shape narrative pillars for ESG, responsible innovation, and financial inclusion
  
  

Executive Visibility & External Engagement

• Craft executive talking points, speaker briefs, POVs, and event messaging for media and conferences
• Support CEO and ExCo visibility and positioning strategies
  
  

Cross-Functional Collaboration

• Work closely with Commercial, Product, Strategy, People, and Internal Communications teams
• Ensure consistent narrative alignment across channels, partners, and markets
• Support co-marketing initiatives and positioning with key partners.
  
  

What You Will Bring

• 4-6 years' experience in strategy, market intelligence, product marketing, management consulting, or a similar strategic role
• Strong understanding of fintech, telco, AI, digital financial services, or emerging markets
• Excellent analytical abilities and the skill to convert complex insights into simple, compelling narratives
• Proven experience developing messaging frameworks, market analyses, and thought leadership content
• Exceptional writing and communication skills with the ability to adopt a senior-level tone
• Ability to collaborate cross-functionally and influence without authority
• High levels of ownership, structure, and discipline in output
• Comfort working at pace within a global, multicultural organization
  
  

Why you should apply

What we offer:

💸 Competitive remuneration package

🏝 Extra day off on your birthday

💰 Performance-based bonus scheme

📲 💻 All the tech gear you need to work smart

Optasia's Perks:

🎌 Be a part of a multicultural working environment

🎯 Meet a very unique and promising business and industry

🌌 🌠 Gain insights for tomorrow market's foreground

🎓 A solid career path within our working family is ready for you

📚 Continuous training and access to online training platforms

🥳 CSR activities and festive events within any possible occasion

Optasia's Values 🌟

#1 Drive to Thrive: Fully dedicated to evolving. We welcome all challenges and learning opportunities.

#2 Customer-First Mindset: We go above and beyond to meet our partners' and clients' expectations.

#3 Bridge the Gap: Knowledge is shared, information is exchanged and every opinion counts.

#4 Go-Getter Spirit: We are results oriented. We identify any shortcomings that hold us back and step up to do what's needed.

#5 Together we will do it: We are committed to supporting one another and to understanding and respecting different perspectives, as we aim to reach our common goals.