The SVP/Marketing & Customer Experience is responsible for developing, implementing, and leading strategic marketing, branding, and communication efforts. This position combines strategic leadership with hands-on execution to drive brand awareness, customer acquisition, and community engagement. The Director of Marketing may manage a small internal marketing team and work closely with a third-party marketing agency to execute integrated marketing campaigns that reflect the bank’s mission, vision, and growth objectives.

STATEMENT OF EXPECTATIONS

Chickasaw Community Bank (CCB) expects all employees to comply with the responsibilities of their assigned position to the highest degree of performance. Expectations include but are not limited to:

• Adhere to the bank’s policies and support management decisions and goals in a positive, professional manner.
• Represent CCB with a high level of integrity and professionalism.
• Maintain knowledge and understanding of banking rules, regulations, laws, and all policies and procedures
• Follow established policies, systems and controls to ensure compliance with regulatory laws, guidance and internal policies.
• Knowledge of applicable bank software and programs.
• Demonstrate a willingness to adapt to changing business needs and deadlines.
• Possess a work ethic that includes neatness and punctuality.
• Exhibit a professional, business-like appearance, and demeanor.
• Answer all voicemails and emails within 1 business day.
• Confer with management concerning questions, procedures, necessary information, forms completion, and problem resolutions.
• Complete and attend all required CCB training.
• Maintain satisfactory attendance.
• Perform other duties as they relate to the Bank and its functions.
• Develop and promote a culture of compliance.

ESSENTIAL FUNCTIONS

Strategic Planning & Leadership

• Develop and execute the bank’s comprehensive marketing and communications strategy aligned with corporate goals and business growth objectives.
• Serve as a member of the management team, contributing to organizational planning, product development, and customer experience initiatives.
• Manage and mentor the marketing team, fostering collaboration, creativity, and accountability.
• Partner with retail, commercial, and digital banking leadership to ensure marketing initiatives support departmental objectives.
• Report to Executive team on monthly performance of marketing efforts and prepare necessary reports.

Brand & Communications

• Strengthen and maintain the bank’s brand identity across all platforms, ensuring consistent messaging and visual standards.
• Oversee the development of marketing collateral, advertising, and internal/external communications.
• Manage media relations, sponsorships, and public relations initiatives to enhance the bank’s community presence and reputation.

Agency Collaboration

• Serve as the primary liaison between the bank and its external marketing or advertising agency.
• Oversee agency relationships, budgets, and deliverables to ensure alignment with strategic goals and compliance requirements.
• Review and approve creative concepts, campaigns, and media plans developed by the agency.
• Coordinate internal approvals and ensure all materials meet regulatory, brand, and quality standards.

Digital Marketing & Analytics

• Lead the bank’s digital marketing strategy, including website management, internal intranet management, SEO/SEM, social media, email marketing, and online advertising.
• Use data and analytics to measure marketing performance, customer engagement, and ROI.
• Ensure all digital and traditional marketing activities comply with regulatory and security standards.

Community Engagement

• Plan, promote, and support community involvement programs, sponsorships, and financial literacy initiatives.
• Collaborate with bank leaders to develop local marketing plans and community engagement strategies.
• Design and manage internal events that foster employee connection and morale with HR and bank leaders.

Product Marketing & Customer Experience

• Partner with product and business line leaders to develop marketing campaigns for deposits, loans, and digital banking products.
• Conduct market research, competitive analysis, and customer insights to inform product positioning and marketing decisions.
• Support initiatives to enhance customer experience, satisfaction, and retention.
• Lead internal Customer Experience Committee.

Budget & Vendor Management

• Develop and manage the annual marketing budget.
• Negotiate and manage contracts with agencies, designers, printers, and media outlets to ensure efficiency and effectiveness.

ADDITIONAL RESPONSIBILITIES

• Perform other duties as assigned.
• Serve on various bank committees.
• Complete required CRA officer initiatives

PHYSICAL ACTIVITIES REQUIRED TO PERFORM ESSENTIAL FUNCTIONS

This work is sedentary and requires the following physical activities:

• Sitting for long periods of time; occasional bending, squatting, kneeling, stooping; good finger dexterity and feeling; frequent repetitive motions; talking, hearing, and visual acuity.
• Frequent lifting (up to 10 pounds of paper supplies or minor office equipment).

NOTE: The above statements are intended to describe the general nature and level of work performed by an employee in this position. These statements are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of employees in this position.

PROFICIENCIES

• Good written and oral communication skills; ability to communicate effectively and project a professional image when giving and taking information in writing, in person and over the phone.
• Basic word processing and computer database skills.
• Ability to learn and navigate computer systems and websites necessary to complete job description and other duties as assigned.
• Effective interpersonal skills with the ability to work with individuals and groups at all organization levels; ability to work independently and as part of a team.
• Ability to take initiative and prioritize tasks; good time-management, organizational, problem-prevention and problem-solving skills.
• Knowledge and understanding of banking rules, regulations, laws and all policies and procedures pertaining to them including but not limited to the Bank Secrecy Act.
• Ability to work accurately with close attention to detail.
• Ability to maintain confidentiality of sensitive information.
• Must be self-motivated, assertive, and perform well in a team environment.
• Must be organized and able to multi-task.
• Interviewing and Hiring: asks questions in a way that enhances the clarity, quality and reliability of information, able to make sound judgment in hiring selections.
• Relationship Building & Teamwork builds constructive working relationships characterized by a high level of acceptance, cooperation and mutual respect, diplomatically handling challenges or tense interpersonal situations
• Empowering Others: ability to convey confidence in employees’ abilities to be successful, especially with new and challenging tasks; can allow employees freedom to decide how they will accomplish their goals and resolve issues
• Developing Others & Coaching: willingness to delegate responsibility, work with others and coach to develop the capabilities of employees, enables employees to grow and succeed through feedback, instruction and encouragement.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field (MBA preferred).
• 7–10 years of progressive marketing experience in banking.
• 5+ years of proven leadership experience managing a marketing team.
• Strong understanding of community banking principles and local market dynamics (experience in community banking plus larger bank dynamics preferred).
• Demonstrated expertise in strategic planning, brand management, and digital marketing.
• Proficiency in marketing analytics, CRM platforms, and campaign management tools.
• Excellent communication, presentation, and interpersonal skills.
• Familiarity with financial industry marketing regulations and compliance requirements.
• Ability to balance high-level strategy with hands-on project execution.
• Excellent interpersonal, communication, and organizational skills.
• Ability to travel regularly within banking areas for Marketing events.