Tag Management and Data Integrity Specialist

Tag Management & Data Integrity Specialist

We’re hiring a web analytics engineer to lead auditing, implementing, and optimizing
event tracking and data governance across the digital properties we build and
maintain for our clients. Our work spans sites that are heavily transactional (e-
commerce, lead gen), along with several multi-site platforms that share analytics
strategies across a portfolio of brands. This role is for a detail-obsessed, senior-level
specialist who can confidently own GTM, tagging QA, and data integrity.

Key Focus Areas

• 
  Own the end-to-end design and governance of data collection and analytics

infrastructure (e.g., GTM, GA4, Triple Whale, CDPs).

• Translate business goals into data strategy, tagging specifications, and KPI

frameworks.

• Audit and refactor existing GTM container(s) for scalability and performance.
• Implement pixel and event tracking (client- and server-side) across platforms

such as Meta, Google Ads, and Shopify, working closely with developers when
necessary

• Validate and QA all tag deployments using tools like Charles Proxy,

ObservePoint, or Adobe Debugger.

• Ensure all data collection aligns with privacy regulations and consent

management requirements.

• Create and maintain clear implementation documentation for all tracking

systems.