Tasting Room Manager

Tasting Room Manager (Lake Chelan) – Hard Row to Hoe Vineyards
Chelan, WA (in person)

Compensation: 22$–$25 per hour + tips and bonus opportunity

Schedule: Full-time | Weekend and holiday availability required during peak season

About Hard Row to Hoe

Hard Row to Hoe is a small, family-run winery with a big personality and high quality standards. Our brand is playful, but our hospitality is serious: we want every guest to feel welcomed, cared for, and excited to come back. We’re looking for a Tasting Room Manager who can lead with warmth, keep the team aligned, and help us build what’s next.

About the role

This is a hands-on leadership role that blends hospitality, team management, and sales. You’ll oversee day-to-day tasting room operations, lead tastings with knowledge and enthusiasm, support wine club growth, and build systems that keep a small team running smoothly.

What you’ll do

Guest experience & sales

• Lead the guest experience on the floor, ensuring every visitor feels welcomed and cared for
• Host tastings with strong wine knowledge, storytelling, and a light, approachable style
• Drive bottle sales and wine club sign-ups in a guest-first way
• Manage reservations, large groups, and tasting room events

Wine club support

• Create memorable experiences for wine club members and support member needs
• Assist with sign-ups, order support, pickups, and club release events (in coordination with the Wine Club Lead)

Team leadership

• Hire, train, schedule, and coach tasting room staff
• Set service standards and provide ongoing training to keep the team confident, polished, and consistent

Operations & organization

• Keep the tasting room clean, organized, stocked, and guest-ready
• Oversee day-to-day operational tasks like inventory coordination, supplies, and basic shipping/order fulfillment
• Improve systems and processes over time (checklists, flow, training, and service consistency)
• Meet regularly with management to review sales, training, events, and priorities

Compliance

• Ensure the team stays current on required permits and follows alcohol/food service laws and winery standards

Marketing & events

• Support events, promotions, and seasonal initiatives that increase traffic and sales
• Assist with capturing photo/video content for social media as needed

What we’re looking for

• 2+ years of leadership experience in hospitality, tasting rooms, restaurants, retail, or a similar guest-facing environment
• Confident communicator who can lead tastings and build rapport with a wide range of guests
• Comfortable with sales goals and wine club conversations
• Strong organizational skills (scheduling, prioritizing, follow-through)
• Calm under pressure and able to lead by example on busy days
• Professional presence and attention to detail
• Able to obtain/maintain WA MAST permit and Food Worker card (or already have them)

Physical requirements

• Ability to stand for extended periods and lift/move cases and supplies (up to ~40–50 lbs)

Pay: $22.00 - $25.00 per hour

Expected hours: 40.0 per week

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Work Location: In person