Team Lead, Amazon & Ecommerce

Position Summary

The Team Lead, Amazon & Ecommerce will report directly to the Chief Commercial Officer and is responsible for leading the Company’s North American digital business, including ownership of Amazon (1P) and direct-to-consumer channels. This person will play a pivotal role as a thought leader in ecommerce with a direct impact on Amazon strategy, vendor negotiations, and digital retail transformation.

The Team Lead, Amazon & Ecommerce is responsible for shaping and running the Amazon and iHerb businesses inside the company. This person is central to redefining our GTM approach: moving from a 1P heavy model to a balanced 1P & 3P hybrid, rationalizing the catalog, and ensuring this role supports, not undermines, our brick-and-mortar business.

The Team Lead, Amazon & Ecommerce is responsible for building and executing an aggressive growth strategy, managing performance across digital marketplaces, and leading a cross-functional team focused on revenue acceleration, brand elevation, and customer acquisition.

Essential Tasks, Duties, & Responsibilities

Amazon Leadership & Marketplace Strategy

• Serve as the company’s executive Amazon owner and subject matter expert, setting the strategic vision and leading all aspects of the Amazon business
• Own the long-range planning (LRP) and annual vendor negotiations (AVNs) process with Amazon, including vendor negotiations, funding efficiency, and brand equity preservation
• Act as the senior point of contact for Amazon Vendor Managers and internal cross-functional leaders, ensuring alignment on financial KPIs, promotional strategy, and customer excellence
• Lead 3-year strategic planning to outperform category growth benchmarks and continuously unlock new revenue streams
• Define, track, and report against critical KPIs (e.g., CAARS: Content, Assortment, Availability, Ratings & Reviews, Search)
• Transform marketplace data into insights to inform content strategy, pricing, promotions, and inventory planning
• Lead the development of Amazon Media (AMS/PPC) strategies and invest in performance marketing with a clear focus on ROI
• Perform other duties assigned by the supervisor or management

DTC and Omnichannel Ecommerce

• Lead strategies around site merchandising, conversion optimization, and customer acquisition
• Partner with brand, marketing, media teams, and customer teams to develop and execute fully integrated digital campaigns across all retail.com channels
• Optimize promotional calendars, site UX, and customer journeys to drive conversion and LTV
• Implement scalable SOPs and governance across Ecommerce operations and merchandising
• Perform other duties assigned by the supervisor or management

Minimum Qualifications

Education & Experience

• Bachelor’s degree in Business-related field preferred
• 3-5 years of leadership managing high-performing ecommerce or marketing teams.
• 6+ Years of Marketing or Brand Experience
• Prior experience selling products as a vendor via Amazon is a MUST
• Experience in a strategy- or analytics-focused role, working on projects that have enabled building strong quantitative skills and business judgment

Knowledge, Skills, and Abilities

• Strong understanding of the Digital Media and Beauty industries
• Strong proficiency in MS Office (Outlook, Excel, PowerPoint) and Vendor Central
• Detail-oriented and highly organized ability to multi-task
• Appreciation for a fast-paced, deadline-driven environment
• Aptitude for working with Internet tools (i.e. web-based reports, databases and various multimedia technologies)
• Ability to think creatively and comfortable providing input around innovation & new concepts
• Excellent verbal and written communication skills
• Must be a brand advocate and team player

Note: The statements herein are intended to describe the general nature and level of work being performed by employees, but are not a complete list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Markwins Beauty Brands is an Equal Opportunity Employer

Markwins Beauty Brands does not discriminate in practices or employment opportunities based on an individual's race, color, national or ethnic origin, religion, age, sex, gender, sexual orientation, marital status, veteran status, disability, or any other proscribed category set forth in federal or state regulations.