Team Lead- Performance Marketing

About iDigitalise

iDigitalise is a performance-driven digital marketing agency working with fast-growing startups, D2C brands, e-commerce companies, and B2B businesses across India and global markets. We specialize in Meta, Google, and full-funnel growth strategies focused on measurable ROI.

Role Overview

We are looking for a Team Lead – Performance Marketing who can own end-to-end paid media strategy, execution, optimization, and team management. The ideal candidate is highly analytical, hands-on with platforms, and capable of leading a team while driving consistent growth for multiple client accounts.

Key ResponsibilitiesPerformance Strategy & Execution

• Own performance marketing strategy across Meta Ads, Google Ads (Search, Display, YouTube, Shopping), and Marketplace ads
• Plan and manage high-budget performance campaigns for lead generation, e-commerce, and app installs
• Define funnel strategies: awareness → consideration → conversion → retargeting
• Drive ROAS, CPA, CAC, and LTV-based optimization
• Launch and scale campaigns based on performance data and business goals

Team Leadership & Account Management

• Lead, mentor, and review the work of performance executives and account managers
• Assign tasks, review campaign structures, creatives, and reports
• Ensure adherence to best practices and SOPs across accounts
• Act as the primary escalation point for key clients
• Collaborate with creative, content, and SEO teams

Analytics & Reporting

• Analyze campaign performance and identify optimization opportunities
• Create and review weekly/monthly performance reports
• Present insights and growth plans to internal stakeholders and clients
• Use tools like GA4, Google Tag Manager, Meta Events Manager, and dashboards

Client & Business Growth Support

• Participate in client strategy calls and performance reviews
• Assist sales and growth teams with media plans, audits, and proposals
• Identify upsell and cross-sell opportunities through performance insights
• Stay updated with platform changes, trends, and new ad formats

Required Skills & Qualifications

• 5–8 years of hands-on experience in Performance / Paid Media Marketing
• Strong expertise in Meta Ads and Google Ads (Search, Display, Shopping, YouTube)
• Experience handling multiple clients and monthly ad spends
• Proven ability to manage and scale campaigns with strong ROI
• Experience in e-commerce, D2C, and lead generation campaigns
• Strong understanding of tracking, attribution, and conversion optimization
• Leadership experience with a performance marketing team
• Excellent communication and client-facing skills

Good to Have

• Experience with app marketing (UAC, App installs, events optimization)
• Knowledge of Amazon, Flipkart, and other marketplace ads
• Exposure to international markets
• Experience with CRM integrations and automation tools

What We Offer

• Opportunity to lead high-impact performance campaigns
• Work with fast-growing brands and ambitious founders
• Competitive salary + performance incentives
• Learning-driven environment with growth opportunities
• Autonomy and ownership of accounts and teams

Job Types: Full-time, Permanent

Pay: ₹70,000.00 - ₹100,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Education:

• Bachelor's (Required)

Experience:

• Google Ads: 5 years (Required)
• Meta Ads: 5 years (Required)
• Linkedin: 3 years (Required)
• E-Commerce: 3 years (Required)

Location:

• Navi Mumbai, Maharashtra (Required)

Work Location: In person