Tech Product Manager-Web Customer Acquisition – Hybrid | Dallas | GC/Citizen

We are looking for a Technical Product Manager who has strong experience in web customer acquisition. The ideal candidate should have hands-on experience with Google Ads, Facebook/Meta Ads, SEO/SEM, and web analytics tools. This role will focus on improving traffic, conversions, and overall customer growth.

Responsibilities

• Manage product features focused on web user acquisition and conversion.
• Work closely with marketing teams running Google and Facebook campaigns.
• Analyze web traffic and campaign performance using GA4 and other analytics tools.
• Optimize landing pages, user funnels, and A/B tests.
• Translate business goals into technical requirements for engineering teams.
• Track key metrics like CAC, conversion rate, and ROAS.

Requirements

• 6+ years of experience as a Product Manager or Technical Product Manager.
• Strong experience with Google Ads, Meta Ads, SEO/SEM, and web analytics.
• Good understanding of web growth metrics and acquisition funnels.
• Ability to work with technical and marketing teams.
• Strong communication and problem-solving skills.

Nice to Have

• Experience in telecom, SaaS, or large enterprise environment.
• Basic understanding of API integrations and tracking setups.

Job Type: Contract

Pay: $50.00 - $60.00 per hour

Work Location: On the road