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Job Summary
Maintain and collect digital data collection and analytics for web, social, apps, and campaigns by defining tracking requirements, administering tools (e.g., GA4/GTM), and maintaining tags, conversions, and metrics. Analyzes and visualizes performance data to deliver insights, lead business reviews, and recommend strategic actions. Gathers reporting needs, translates them into user stories, and builds interactive dashboards/reports in Looker and Power BI using SQL/Excel, while ensuring data quality, governance, and compliance.
Job Duties
Digital Data Architect
Maintain a structured approach for collecting, managing, and leveraging digital data to meet business objectives. Define what data needs to be captured to support analysis of the agency’s digital platforms (e.g., websites, social, apps, campaigns, etc.). Set up and manage analytics software (e.g., GA4, Google Tag Manager, etc.). Implement new tracking tags for marketing campaigns or UX events. Update filters, conversions, or custom dimensions/metrics when business needs change.
Business Review
Proactively explore and analyze business data to uncover insights, trends and opportunities for improvement and strategic direction. Translate analytical findings into clear narratives using visualizations and storytelling. Lead and facilitate business review meetings with stakeholders to understand business priorities, to share findings, and to recommend strategic actions. Enable, support, and encourage the use of data in decision-making.
Report Curation
Identify, collect, and document business needs from stakeholders. Translate these needs into clear, actionable user stories and tasks that guide data architects, data engineers and analysts to collaboratively develop reporting products. Develop and publish interactive reports in Looker and Power BI for business stakeholders. Create visualizations, such as charts, graphs, and dashboards.
Data Analysis
Collect, clean, and analyze data to derive insights and inform decision-making. Analyze complex datasets to identify trends, patterns, and actionable insights. Use statistical and analytical techniques to interpret data trends. Use languages and tools like SQL, Looker, Power BI, and Excel.
Data Governance
Ensure data consistency, integrity, and accuracy. Perform systematic data quality checks on digital analytics software collection and preexisting reporting products to ensure data continue to be fit for use. Document processes, data definitions, and access controls. Enforce compliance and security requirements.
Perform other duties of a similar nature or level.
Minimum Qualifications
An equivalent combination of education and experience to successfully perform the job duties is also accepted.
Knowledge Requirements
Skill Requirements
Certain knowledge and skill requirements may be learned or further developed after employment begins.
Only shortlisted candidates are going to be contacted
Benefits:
Paid sick leave, Medical/Dental (optional), 401 (k) Retirement Plan (optional), Employer Paid Life Insurance, Employer Paid Short Term Disability, Optional Life Insurance.
ELYON International, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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