Territory Sales Manager – THC Beverages

Who We Are

We are an inspired team, motivated by the opportunity to lay out the groundwork and establish a new paradigm for cannabis on the East Coast. We are committed to a culture of innovation within the low-Delta-9 THC cannabis (Hemp) segment - we excel at raising the bar when it comes to creating next-level products. It is our mission to enhance the life experience through natural products that are inline with our core values of: Integrity, Leadership, Creativity, Education, and Quality.

Our belief that “Nice Things Happen” is felt throughout our branding and in the form of lifestyle consumer products.

In the simplest terms, we will achieve our mission in the following steps:

1. Learn, then innovate within the Federally Legal Hemp market.
2. Achieving a Marijuana License in North Carolina.
3. Upon Federal legalization, becoming a multi-state operating brand.

This is a unique opportunity to be at the ground floor of one of the world's fastest growing markets.

Role Description

Creating new relationships with customers will be your primary focus. Because retail decision-makers are most reachable between roughly 11 AM – 7 PM—and many events happen after hours—you’ll manage a self-directed schedule that regularly extends beyond a traditional 8-to-5 workday. As a member of a rapidly growing sales team, you will be responsible for generating our brand awareness by expanding into ABC licensed markets (Bars, Restaurants, Music Venues, Clubs, Events, Yoga Studios, etc.) and maintaining visibility across distributor partners and smoke shop channels within your assigned territory.

This hunter role is primarily focused on new business development, with a secondary focus on nurturing existing key accounts and ensuring distributor success in your region. You must be a natural communicator, a people person, confident on closing sales, and a great negotiator. Being an organized quick learner and having basic data entry skills is a must.

• We’re looking for competitive, self-motivated sales professionals who want to build a territory from the ground up in one of the fastest-growing consumer categories—THC beverages.

Compensation

Base Salary: $40,000 + uncapped commission (OTE $82,000++ )

Territory

This position covers a core territory focused on Central and Western North Carolina, with key markets including:

• Charlotte (home)
• Asheville, NC
• Columbia/Greenville, SC

Candidate Qualifications:

• Bachelor’s degree OR 2+ years experience working in Food & Beverage Sales ( internships welcome )
• Experience in a previous sales environment where direct customer interaction was involved.
• Excellent communication and negotiation skills.
• Self-driven and proactive nature, Demonstrates leadership qualities.
• Patient and active listener.
• Able to quickly learn new software and navigate our CRM (Salesforce).
• Report on weekly sales and KPI's
• Proven ability (and willingness) to work non-standard hours—retail visits, evening demos, and weekend events are routine.
• Drivers License

Candidate Responsibilities

• Research accounts, identify key players and generate interest.
• Follow Designated Customer Routes
• Build relationships with small distributors and independent smoke shops to expand market coverage within your territory.
• Call on new and follow up on New Customers Lists
• Achieve monthly and quarterly quotas.
• Plan and execute daily routes that align with store-owner availability (often late morning through early evening); adapt quickly when schedules change.
• Documenting visits, call notes, and managing leads/accounts in our CRM.
• Be quick to learn our product offerings and understand our value-add.
• Collect and submit sales orders.
• Manage the full sales cycle from prospecting to close and customer service.
• Host promotional events at distributors and retailers (frequently occurring after 5pm)
• Attend Trade Shows in Las Vegas, Florida, Georgia, New Jersey, Chicago, and more.
• Accountable for product inventory and perform monthly audits.
• Present the company professionally.

Vehicle & Driving Requirements

• Use of a presentable personal vehicle that is 25 mpg or greater.
• Valid driver’s license at all times.
• Reimbursement for miles traveled with a personal vehicle.

Physical Requirements

• Capable of lifting and moving objects up to 50lb.

Schedule

• Target: 40–50 hrs/week self-managed
• Core field window: Monday–Friday, 10 AM – 7 PM (adjust as needed to match customer hours)
• Evenings & occasional weekends for store events, distributor promos, and trade shows
• Flexibility to swap days/hours when territory demands shift

Relationships

• Reports directly to the CEO.

Other Benefits

• 401k
• Eligibility for Long-term Incentive Equity Awards
• Paid Travel
• Mileage reimbursement
• Employee Discount
• Possibility of attending and representing the company at 2-5 trade shows per year.

Keywords: THC beverages, beverage sales, route sales, food and beverage, distributor sales, account development, cannabis beverage sales, hemp beverage sales