Territory Sales Manager (TSM) — Karachi

About the Company

LondonShine is a fast-growing Pakistani consumer brand offering a premium range of household and personal care products — including shoe care, surface cleaners, steel scourers, and cleaning accessories. Backed by 3A Pakistan, LondonShine is distributed through an extensive field sales network spanning major cities across Pakistan, with an expanding digital and e-commerce footprint. We are a team that moves fast, builds boldly, and is committed to making LondonShine a household name in Pakistan.

Role Overview

We are looking for an energetic, target-driven, and experienced Territory Sales Manager to lead LondonShine's sales operations across assigned areas within Karachi. You will be responsible for driving secondary sales, managing distributor relationships, leading a team of Sales Officers and Field Sales Representatives, and ensuring LondonShine's products achieve maximum visibility and availability across retail channels. This is a frontline leadership role with direct accountability for revenue growth and market expansion within your territory.

Key Responsibilities

Sales & Target Achievement

• Achieve monthly, quarterly, and annual secondary sales targets within the assigned territory
• Develop and execute territory-level sales plans to drive volume, value, and distribution growth
• Monitor daily sales performance and take corrective actions to close target gaps
• Drive numeric and weighted distribution of LondonShine's product range across all trade channels

Distributor & Channel Management

• Manage and develop distributor relationships within the territory — ensuring stock availability, order processing, and timely payments
• Conduct regular distributor reviews to assess performance against agreed targets and KPIs
• Identify, onboard, and develop new distributors or sub-distributors where required
• Ensure distributor claims, returns, and credit notes are processed accurately and on time

Team Management

• Lead, coach, and supervise a team of Sales Officers and Field Sales Representatives
• Plan and assign beat routes, call schedules, and daily targets for the field team
• Conduct regular field visits to coach the team, audit coverage, and ensure call quality
• Drive team performance through motivation, on-the-job training, and accountability

Trade & Retail Execution

• Ensure strong in-store execution — shelf presence, product placement, pricing compliance, and visibility materials (POS) across general trade and modern trade outlets
• Build and maintain relationships with key retailers, wholesalers, and pharmacy/supermarket buyers within the territory
• Identify and act on opportunities to expand LondonShine's presence into new outlets and trade channels

Reporting & Market Intelligence

• Submit accurate daily, weekly, and monthly sales reports to the Regional/National Sales Manager
• Gather and share competitor intelligence — pricing, promotions, new launches, and distribution activities
• Provide ground-level feedback to marketing and management on trade conditions, consumer trends, and product performance

Requirements

• 3–5 years of field sales experience in FMCG, preferably in household, personal care, or cleaning products
• Minimum Bachelor's degree (BBA); MBA is a plus
• Proven track record of achieving sales targets and managing a field sales team
• Strong knowledge of Karachi's trade landscape, general trade, modern trade, wholesale markets, and pharmacy channels
• Experience managing distributor networks and secondary sales operations
• Strong leadership, communication, and interpersonal skills
• Proficiency in MS Excel and familiarity with sales reporting tools
• Must own a motorbike and hold a valid driving licence
• Willingness to work extensively in the field across the assigned territory

What We Offer

• Competitive salary with performance-based incentives
• Fuel allowance and mobile allowance
• Career growth in a fast-scaling national FMCG brand
• A high-ownership role with direct impact on business results
• Supportive and results-driven work culture

To Apply: Send your CV to hr@3a.com.pk Subject line: Application – Territory Sales Manager, Karachi

Work Location: In person