TikTok Ads Specialist (Performance Marketing)

TikTok Ads Specialist (Performance Marketing)

North American Experience is Must have

Job Type: Full-time / Contract

Work Location: Remote

Industry: Home Services (Appliance Repair, Plumbing, HVAC), Sas, E-commerce

Job Overview

We are hiring an experienced TikTok Ads Specialist to own and scale paid TikTok campaigns focused on real performance outcomes: booked calls, qualified leads, and purchases.

This role is not for brand awareness or boosted posts. You will be responsible for end-to-end campaign performance, from account structure and creative testing to scaling and optimization.

Key Responsibilities

• Build, manage, and optimize TikTok Ads campaigns with conversion objectives
• Structure campaigns correctly at the campaign, ad group, and creative levels
• Launch and iterate creative tests using UGC and native TikTok formats
• Monitor and optimize performance based on CPA, ROAS, and conversion volume
• Identify winning creatives and scale them without increasing acquisition costs
• Detect creative fatigue and rotate concepts proactively
• Ensure accurate pixel tracking, event setup, and attribution
• Collaborate with content creators and editors by providing clear creative direction
• Produce weekly performance reports with actionable insights

Required Experience and Skills

• Proven experience managing TikTok Ads accounts focused on conversions
• Demonstrated ability to scale campaigns profitably
• Strong understanding of Spark Ads and non-Spark Ads use cases
• Knowledge of TikTok Ads Manager, learning phase behavior, and budget pacing
• Ability to analyze metrics including CPA, hook retention, ROAS, and CTR
• Experience working with lead generation funnels, booking flows, or e-commerce checkouts
• Strong analytical mindset with comfort making rapid optimization decisions

What You Must Already Know

• How to structure TikTok ad accounts for performance
• How to identify and scale winning creatives
• How to manage creative testing efficiently
• How to interpret performance data beyond surface-level metrics
• How to communicate clearly with creative teams to produce high-converting ads

Training on fundamentals will not be provided. This role requires hands-on experience.

Who This Role Is Not For

• Candidates without direct TikTok Ads management experience
• Brand-only or influencer-only marketers
• Media buyers who rely solely on automation without analysis
• Candidates who are not comfortable being accountable for results

Performance Metrics

Success in this role will be measured by:

• Cost per lead or cost per booked call
• Conversion volume and consistency
• Return on ad spend (where applicable)
• Speed and quality of testing and iteration
• Ability to scale spend while maintaining efficiency

Interview Process

Shortlisted candidates will be invited to complete a paid practical assessment, which may include:

• Auditing a sample TikTok ad account
• Identifying performance bottlenecks
• Proposing new creative concepts
• Outlining a short-term optimization or scaling plan

Compensation

Compensation will be based on experience and performance and may include:

• Competitive base pay or monthly retainer
• Performance-based bonuses tied to results
• Long-term growth opportunities across multiple brands

How to Apply

Please include:

TikTok ad accounts you have personally managed

Examples of measurable results (CPA, spend, ROAS)

A brief explanation of your experience with conversion-focused TikTok campaigns

Applications without relevant TikTok Ads experience will not be considered.

Job Type: Full-time

Pay: Rs238,000.00 - Rs250,000.00 per month

Work Location: Remote