Trade Marketing Executive

TRADE MARKETING EXECUTIVE

Level: Execution-focused | Field & coordination role

Core Purpose

To execute and ensure the perfect implementation of marketing plans at store level — from display setups to BA coordination and retail promotions — maintaining Color Studio’s premium brand image and plan /execute strategic retail projects.

Key Responsibilities

• Retail Execution:
• Install and maintain displays, gondolas, kiosks, testers, shelf talkers, and standees at stores and malls.
• Ensure the brand’s planogram and product arrangement are followed exactly.
• Visit stores regularly to monitor visibility and stock levels.
• BA & Store Coordination:
• Ensure BAs are following SOPs (reporting, daily sales, grooming, attendance, etc.).
• Gather daily/weekly reports on sales performance, stock issues, and BA feedback.
• Promotions & Activities: Popups, Brand experiences, college level marketing campaigns
• Implement promotional offers, product sampling, and nail art/makeup trials/skincare experience activation events.
• Ensure visibility materials are updated before every promotion or campaign.
• Collect photos (GPS, in-time/out-time) for verification and documentation.
• Reporting & Market Feedback:
• Prepare weekly store visit reports (visibility, competitor activity, slow-moving SKUs).
• Operational Support:

Skills

• Field coordination
• Merchandising & display management
• Communication with retailers and BAs
• Attention to detail and brand presentation
• Merchandising and Store level agreements planning and execution
• Basic reporting and Excel skills

KPIs

• Store visibility compliance (90%+ brand standard)
• Timely implementation of promotions
• Number of store visits completed
• BA attendance and performance consistency
• Stock accuracy reports
• New Project developments - Strategic Retail Initiatives

Job Type: Full-time

Pay: Rs50,000.00 - Rs80,000.00 per month

Application Question(s):

• What is your Retail Experience
• What is your experience in Marketing
• Why are you the right candidate for Color Studio
• Have you ever managed a team and worked on brand activations, mall activations or in store marketing campaigns.

Work Location: In person