UI UX Designer

We are looking for a UX & Growth Strategist who is passionate about driving product performance through design. This role is not about making things look good — it’s about creating experiences that deliver measurable results: higher engagement, stronger retention, and improved conversion.

Your role will involve experimentation, performance tracking, and continuous optimization and driving product performance and business growth.

Design for Performance: Create user journeys and interfaces that directly support business goals (conversion, retention, progression).

Measure & Optimize: Define UX success metrics, track performance, and run experiments (A/B tests, usability studies) to validate and improve outcomes.

Iterative Improvement: Use data insights to refine and evolve design solutions over time.

Cross-Functional Collaboration: Partner with product managers, data analysts, and developers to align design with growth objectives.

User Understanding: Conduct research to identify friction points, behaviors, and needs, and translate insights into actionable design improvements.add

Design with Psychology: Apply behavioral science principles (e.g., Fogg Behavior Model, cognitive load, heuristics, color and typography psychology) to create interfaces that drive motivation and engagement.

Strong hands-on experience in Figma, Adobe XD, Photoshop, Illustrator, InVision, and similar design tools.

Proficiency in creating wireframes, high-fidelity mockups, interaction designs, and responsive layouts.

Sound understanding of visual design principles — color theory, typography, spacing, and composition.

Knowledge of HTML5, CSS3, SASS/LESS, Bootstrap, and media queries is a plus (not mandatory).

Excellent communication and collaboration skills — ability to present ideas clearly to stakeholders and work cross-functionally.

Strong attention to detail and a passion for creating seamless user experiences.