User Acquisition Manager

User Acquisition Manager

Location:  Dubai, UAE

Reports to:  Director of Sales

Experience:  2–3 years in acquisition/performance marketing in FX/CFD industry

Languages:  English and Arabic required

Description

Summary

Own the day-to-day generation of marketing-qualified leads across the Middle East at agreed CPL targets, from any viable source (digital or offline). Ensure leads meet Sales specifications, hand over cleanly and quickly, and partner with Sales and Onboarding to lift conversion through the funnel – driving efficient, scalable business growth.

Responsibilities

●      Plan & deliver the lead plan by country/segment with clear MQL and CPL targets, pacing and weekly forecasts.

●      Source-agnostic acquisition: identify, test and scale any effective sources (paid, owned, earned, partnerships, events, referrals, SEO/content, app/web) guided by quality and unit economics.

●      Lead quality & acceptance: define and maintain MQL/SQL criteria with Sales; ensure data completeness, consent, and fit. Monitor acceptance rate and fix issues fast.

●      Funnel performance: track and improve conversion from MQL → SQL → deposit → trade by collaborating with Sales (forms, landing pages, other digital tactics).

●      Budget & efficiency: manage budgets to hit target CPLs while protecting quality; recommend reallocation based on marginal returns.

●      Localise for MENA: adapt messages/offers for priority markets within MENA; brief Arabic & English assets as needed.

●       Reporting & insight: maintain concise dashboards; communicate drivers, risks and next actions in weekly reviews.

Requirements

●      2–3 years’ hands-on experience in acquisition/performance marketing in FX/CFD industry in the MENA market.

●      Evidence of hitting CPL/MQL targets and improving funnel conversion in partnership with Sales.

●      Comfortable with analytics and dashboards (e.g., GA4/attribution/CRM/BI) and rigorous A/B testing.

●      Strong stakeholder skills, bias to action, and data-driven decision-making.

●      Self-starter with  get it done  attitude, with ability to drive projects with minimum supervision from inception to completion. 

●      Fluency in English and Arabic.

KPIs you’ll own

●      MQL volume and CPL (by market/segment/channel).

●      Lead acceptance rate (MQL → SQL).

●      Funnel conversion (MQL → SQL stage).