Vice President and Head of Direct Sales, Abu Dhabi

About the Role:

As Vice President and Head of Direct Sales, you will lead the strategic growth of Retail Banking products through the in house direct sales channel. This role reports directly to the EVP & Head of Customer Acquisition and is based in Abu Dhabi, UAE. You will be responsible for driving acquisition of Personal Loans and Credit Cards, managing a large sales force, and ensuring compliance with regulatory frameworks while delivering exceptional customer service.

What You'll Be Doing:

• Develop and execute sourcing strategies for Retail Products (Credit Cards and Personal Loans), set KPIs, and lead a team of Business Development Managers, Team Leads, and Relationship Managers.
• Drive acquisition through company tie ups, outdoor sales, and innovative sourcing channels. Monitor performance and ensure monthly targets are met.
• Guide teams to manage customer portfolios, deepen relationships, and identify new opportunities.
• Ensure adherence to regulatory guidelines and internal policies across all sales practices.
• Oversee day to day operations, ensure accurate booking of business, and maintain compliance with anti money laundering and other regulatory requirements.
• Analyze data, prepare reports, and develop solutions to meet business needs.
• Build team capability, foster development, and maintain high competency levels.
• Identify and implement process improvements to enhance efficiency and customer experience.

What We're Looking For:

• A strategic leader with strong operational excellence and market insight. Proven ability to scale alternate channels and deliver high-volume acquisition targets. Strong understanding of personal loan and credit card products, market dynamics, and regulatory environment. Ability to manage large teams and drive performance in a competitive environment.

Skills:

• Fostering teamwork, persuasive communication, networking & relationship building.
• Strategic thinking, conceptual thinking, and process improvement.
• Strong analytical and leadership skills with a focus on sustainable growth.