Vice President, Marketing

About NSTXL

The National Security Technology Accelerator (NSTXL) harvests innovative technology from the commercial and non-defense marketplace, transforming government innovation while decreasing costs compressing timelines, and improving outcomes. We offer a unique and simplified approach to rapidly develop, demonstrate, and assess prototypes that address a range of operational and installation needs, from individual Warfighter technology to large-scale installation projects. NSTXL supports the delivery of technology to the Department of Defense by serving as a one-stop shop to match government requirements with innovative private-sector and academic solutions.

NSTXL is creating an ecosystem of innovators to collaborate and bring next generation technologies to the end-user. Currently, our OTAs have more than 900 corporate, non-profit, educational, and financial institution members. For these members, NSTXL offers opportunities to bid on government contracts, education and training, and live/virtual forums on a wide variety of topics.

Job Description

Accountable for the success of marketing, branding, membership, and program support functions, ensuring measurable results and alignment with organizational goals and mission needs. Provides strategic leadership to drive project success through brand management, membership engagement, and marketing and event programming. Oversees membership operations, including applications, renewals, cancellations, customer support, and engagement through events, education, and resources, ensuring a seamless member experience. Guides data-driven marketing strategies, leveraging email campaigns, social media, SEO, and paid media to boost project participation among industry and generate program office demand within the DoD. Leads the creation of OTA branding, press materials, speaking engagements, video production, and multimedia content to position NSTXL as a market leader. Manages a budget of $7+ million.

Essential Duties and Responsibilities

Strategic Leadership and Planning

• Provide strategic leadership and vision to the marketing function, developing and executing comprehensive strategies that align with organizational goals, drive prototype acquisition, and support business development efforts.
• Direct the development and implementation of strategic marketing plans, utilizing data-driven insights to evaluate performance, track results, and adjust strategies to achieve success.
• Act as a key advisor to executive leadership on market trends, competitive positioning, and growth opportunities, ensuring strategic marketing plans align with organizational objectives.

Team and Department Oversight

• Oversee and lead the membership, branding, communication, program marketing, and event services teams, ensuring collaboration, alignment, and high-performance execution across all areas of responsibility.
• Recruit, train, mentor, and evaluate marketing team members, fostering a collaborative, innovative, and results-driven culture.
• Establish KPIs and implement performance monitoring processes to ensure all marketing initiatives are achieving desired outcomes and providing transparency to leadership.
• Foster a culture of innovation by exploring emerging marketing technologies, trends, and creative approaches to maintain a competitive edge and optimize customer engagement.

Financial Management and Vendor Partnerships

• Manage the marketing budget, allocating resources effectively, monitoring return-on-investment, and ensuring profitability while meeting organizational objectives.
• Oversee external agency and vendor partnerships to ensure alignment with strategic priorities and successful execution of marketing initiatives.

Brand and Communications Strategy

• Ensure brand consistency by maintaining and advancing branding strategies across all business lines and campaigns, positioning the organization as a leader in the market.
• Drive strategic communication and public relations efforts, including overseeing OTA content, press outreach, speaking engagements, videos, podcasts, and multimedia channels to expand awareness and strengthen NSTXL’s voice in the market.
• Represent the organization as a marketing leader at industry events, conferences, and speaking opportunities, advancing the organization’s reputation and market influence.

Digital Marketing and Demand Generation

• Lead and optimize digital marketing strategies, including managing the company website, social media platforms, SEO, paid media strategies, and campaign analysis to increase visibility, engagement, and membership acquisition.
• Collaborate with internal business development and program teams to align marketing strategies with opportunities, contracts, and solicitation efforts.

Membership and Program Marketing

• Lead membership engagement strategies, including overseeing processes related to applications, renewals, cancellations, customer support, education, and resources to ensure member satisfaction and retention.
• Strategically oversee all membership-related operations, including enhancing member experiences, increasing membership growth, and implementing educational and resource initiatives to support member onboarding and long-term satisfaction.
• Ensure strategic oversight of all program marketing and event services, managing the full event lifecycle while creating live and virtual experiences that align with NSTXL’s mission and customer engagement goals.
• Plan and execute promotional activities, conferences, trade shows, and events, ensuring alignment with NSTXL’s mission and strategic goals, while driving visibility and participation.

Qualifications

Must be a U.S. citizen with an ability to obtain security clearance.

Education Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; MBA or relevant master’s degree preferred.

Experience and Skills

• 15+ years of experience working in marketing with client-facing responsibilities.
• 10+ years of progressive experience in a senior marketing leadership role, including managing large teams (20+ employees) and significant budgets ($7M+).
• Significant experience managing multimillion-dollar budgets and external vendor partnerships, ensuring ROI and alignment with strategic goals.
• Strong interpersonal skills with a proven ability to build, scale, and lead high-performing marketing teams.
• A hands-on leader who can both provide strategic direction and roll up their sleeves to support the team as needed.
• Skilled in strategic planning, resource allocation, and people management.
• Advanced knowledge of digital brand awareness, demand generation, ABM processes, and marketing automation tools.
• Proven ability to translate complex topics into impactful marketing campaigns that drive program objectives.
• Deep understanding of customer service principles, including needs assessment, quality standards, and customer satisfaction evaluation.
• Expertise in crafting marketing strategies that resonate with diverse audiences.
• Ability to translate complex subjects into compelling marketing campaigns that drive program objectives.
• Experience overseeing membership operations, including engagement, satisfaction, and retention strategies.
• Skilled at managing live and virtual events to align with organizational priorities and customer engagement.
• Exceptional communication skills with the ability to advise executive leadership and represent the organization as a thought leader at industry events.
• Comfortable advising executive leadership on market trends, competitive positioning, and growth opportunities.
• Excellent organizational skills to manage multiple projects simultaneously and adapt to unexpected requests in a fast-paced environment.
• Confidence in learning new technologies quickly, with mastery in marketing automation and a keen eye for design.
• Works effectively with internal and external stakeholders, fostering strong relationships and alignment to achieve organizational goals.

Preferred Experience

• Familiarity with defense industry practices, government contracting, and OTA Process.

Location

Remote

Travel

Travel for this position is estimated at up to 40%

Come join the team that is helping to pave the way for innovative technology advancement!

What We Offer

We strive to be one of the best places to work in America. We offer competitive salaries and benefits that include:

• Health Insurance: Medical, dental, and vision insurance – company pays 90% of premiums for individual coverage and 71% of premiums for family coverage!
• Retirement Plans: 401(k) with employer match
• Paid Time Off: Paid sick leave, 11 floating holidays and generous PTO
• Other:
• • Basic Life & AD&D policy company paid!
  • Flexible & remove work structure
  • Wellness plan
  • Mental health support
  • Community sponsorships
  • Donation matching
  • Professional development

If you need any form of accommodation for the interview process, please let us know at the time we contact you.

We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. Currently we are only open to remote employees residing in the following states: AL, DC, FL, IN, MO, NM, NC, OH, OR, PA, SC, TN, TX, VA, WY