Vice President of Marketing

Company Overview

Ways2Well is redefining the future of healthcare. As a leader in regenerative and preventive medicine, we empower patients to take control of their health through data-driven, personalized care. We’re breaking away from outdated models—leveraging cutting-edge technology, digital care platforms, and bold thinking to deliver high-impact healthcare at scale.

Title: VP of Marketing

Location: Austin, TX

Employment Type: Full-time

Role Overview

We are seeking a bold and disruptive, results-driven Vice President (VP) of Marketing to lead our marketing and sales growth strategy. This executive role is responsible for developing and executing a comprehensive marketing strategy that drives patient acquisition, brand awareness, and revenue growth through a strong digital-first approach. The ideal candidate will bring a blend of marketing, sales enablement, and data-driven leadership experience with a proven track record in a customer-focused brand.

The VP of Marketing will work closely with executive leadership, sales, and operations teams to ensure marketing strategies are directly aligned with revenue and growth objectives.

Key Responsibilities:

Marketing Strategy & Leadership

Develop and lead a comprehensive, multi-channel marketing strategy that aligns with Ways2Well’s business objectives, focusing on patient acquisition, retention, and brand positioning. Build and oversee the full marketing function, including digital marketing, content strategy, brand management, performance marketing, and partnerships. Provide executive leadership and mentorship to the marketing team, fostering a high-performance, collaborative culture.

Digital Marketing Execution

Lead all aspects of digital marketing: SEO/SEM, PPC, email marketing, social media, influencer partnerships, and content marketing. Oversee website optimization, conversion rate optimization (CRO), and customer experience initiatives. Develop and execute strategies to grow digital presence, including paid advertising, organic traffic growth, and engagement across all platforms.

Sales Enablement & Revenue Growth

Work in close collaboration with sales leadership to develop lead generation and nurturing strategies that directly impact revenue growth. Implement marketing automation tools and CRM integrations (e.g., HubSpot, Salesforce) to streamline marketing and sales handoffs. Measure and analyze marketing ROI, cost-per-lead (CPL), and customer acquisition cost (CAC), making data-driven adjustments as needed.

Brand Development & Positioning

Refine and maintain the Ways2Well brand identity and messaging across all touchpoints, ensuring consistency and clarity. Develop and oversee PR, media relations, and thought leadership initiatives to position Ways2Well as a category leader in regenerative and preventive medicine.

Data & Performance Management

Establish clear KPIs, dashboards, and regular reporting to monitor marketing effectiveness and growth targets. Continuously test, measure, and optimize marketing initiatives based on data insights and evolving market dynamics.

Partnerships & Growth Initiatives

Identify and negotiate strategic marketing partnerships, affiliate programs, and co-marketing opportunities that support growth. Lead go-to-market strategies for new services, locations, and product launches.

Qualifications:

10+ years of progressive marketing leadership experience, including at least 5 years in a VP or Director-level role

Proven track record scaling marketing at disruptive, high-growth consumer brand-especially those with bold, unconventional strategies and strong pop culture resonance (e.g., Poppi or Kylie Jenner Brands)

Experience architecting and executing large-scale influencer, podcast, and creator-driven campaigns, maximizing conversions and organic buzz in the health and wellness sector

Demonstrated ability to build brands that punch above their weight culturally: viral product launches, memorable campaigns (Super Bowl, viral stunts), and creative risk-taking that shapes conversation

Finger on the pulse of our target audiences (we can add specific generations or audiences we are targeting here)- deep understanding of what’s cool, what’s next, and how to move culture, not just product/service

Hands-on operator who thrives in high-velocity start-up environments: builder, not a bureaucrat, excited to roll up sleeves, test, iterate, and scale from <$100 million to a Billion

Experience working with (and leveraging) leading-edge platforms: TikTok, Instagram, YouTube, podcasts, and community-based/guerilla marketing

Collaborative and resourceful leader skilled at attracting top creative talent and forging dynamic partnerships- with a bias for bold action over consensus

Experience managing multi-million-dollar marketing budgets and delivering strong ROI

Proven success in industries like telemedicine, wellness, or fitness is preferred

Deep expertise in digital marketing strategy and execution: paid media, SEO/SEM, content marketing, CRM, and marketing automation

Strong understanding of sales funnel management, lead generation, and sales-marketing alignment

Education & Certifications

• Bachelor’s Degree in Marketing, Business, Communications, or a related field required
• MBA or equivalent advanced degree preferred
  
  
  

Why Join W2W?

• Work with a passionate team dedicated to transforming lives through wellness innovation
• Shape the future of a growing and mission-driven company
• Competitive compensation, benefits, and a collaborative work environment
  
  
  

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.