Video Content Creator / UGC Specialist

Ecoland is a fast-growing FMCG brand focused on home care, kitchen care, and hygiene solutions. We are building a strong digital-first identity and are looking for a creative Video Content Creator who can transform everyday cleaning products into high-performing, engaging, and viral video content.

The ideal candidate must have conceptualize, shoot, and edit compelling short-form videos for social media platforms such as Instagram Reels, TikTok, and Meta Ads.

The ideal candidate should understand product storytelling, UGC content style, and performance-driven advertising creatives.

Responsibilities:

• Create short-form video content (Reels, TikTok, Meta Ads)
• Shoot UGC-style videos showcasing real-life product usage
• Develop talking head + storytelling ads
• Produce before-and-after transformation videos
• Conceptualize creative ideas for paid ad campaigns (Meta Ads focus)
• Edit videos with strong hooks, captions, subtitles, and trending styles
• Collaborate with marketing team for campaign planning and execution
• Ensure content aligns with brand tone, product positioning, and sales goals
• Create engaging content that drives awareness, engagement, and conversions.

Requirements & Skills:

• Proven experience in video content creation / UGC production
• Strong skills in shooting and editing (mobile or DSLR)
• Deep understanding of Instagram, TikTok, and Meta ad creatives
• Ability to create scroll-stopping hooks in first 2–3 seconds
• Experience in product-based storytelling (FMCG preferred)
• Knowledge of trending video formats and viral content structure
• Ability to create founder videos, testimonials, and lifestyle ads
• Strong sense of creativity, framing, lighting, and pacing
• Understanding of performance marketing creatives is a plus

How to Apply

Interested candidates should send:

• Updated CV
• Portfolio / sample video work (Reels, ads, UGC content)
• Optional: Short introduction video (highly recommended)

Application Question(s):

• What Salary are you expecting ?

Work Location: Hybrid remote in Karachi