Video Markeing Lead

Job Title: Video Marketing Lead

Location: Bengaluru
Employment Type: Full-time

About the Role

We are looking for a Video Lead to spearhead our video strategy as a key growth and lead-generation channel. The ideal candidate will bring deep expertise in video storytelling, content creation, and distribution—turning ideas into high-impact campaigns that attract, engage, and convert audiences.

This role goes beyond execution—you’ll shape the video-first growth strategy, learn from top industry practices, and build a playbook that positions our brand as a leader in engaging video content that promotes sales of our services.

Key Responsibilities

• Develop and own the video content strategy for lead generation and brand promotion.
• Research and benchmark against top video-first leaders to bring best practices and innovation.
• Conceptualize, script, and oversee production of high-quality video content (product explainers, founder stories, campaigns, reels, YouTube, etc.).
• Collaborate with marketing, sales, and product teams to align video content with growth objectives.
• Analyze video performance metrics, optimize for reach, engagement, and conversions.
• Manage external vendors, agencies, or in-house teams to deliver impactful video campaigns.
• Stay ahead of video marketing trends, platforms, and emerging tools.

Requirements

• 4+ years of experience in video production, video marketing, or digital storytelling.
• Proven track record of building video campaigns that drive measurable growth or lead generation.
• Strong understanding of social media video formats (YouTube, LinkedIn, Instagram, Reels, Shorts).
• Excellent creative direction, storytelling, and editing skills.
• Data-driven mindset—comfortable using analytics to refine content strategy.
• Leadership qualities to guide a team or work with external creators.

Why Join Us

• Opportunity to build and manage a video-first growth channel from scratch.
• Work directly with leadership team, shaping the way our brand engages with audiences.
• Be part of an innovative and growth-focused team.

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Provident Fund

Experience:

• Led video campaigns with measurable growth: 3 years (Required)
• Handled full cycle: strategy to video delivery: 2 years (Required)

Work Location: In person