Visual Content Manager (Design & Video)

Job Description: Visual Content Manager (Design & Video)

Organisation: Drama Schools Foundation Mumbai (DSFM)

Location: Mumbai

Type of Employment: Full-Time

Application: Send CV to companymanager@thedramaschoolmumbai.in

Website: www.thedramaschoolmumbai.in

Job Title: Visual Content Manager (Design & Video)

Reporting to: Content & Communications Manager (Strategy + Delivery)

Job Overview:

The Visual Content Manager (Design & Video) is responsible for shaping and maintaining

Drama School’s (DSM) visual identity across all platforms, ensuring consistency, creativity,

and impact in every communication. This role covers the full spectrum of design and visual

content needs: from upholding the brand guide and producing static and motion templates,

to creating campaign collateral, social media posts, and donor decks. It extends into

capturing and editing photo/video content—documenting classes, workshops, events, and

Zero Year activities—and transforming them into engaging reels, branded videos, and

long-form outputs. A critical aspect of the role is also asset management: maintaining a

structured, accessible design and video archive with clear conventions. Through these

responsibilities, the role ensures that DSM’s public presence remains professional,

distinctive, and aligned with its strategic priorities of visibility, enrollment, and fundraising

during the Zero Year and beyond.

The DSFM seeks to build a better society by weaving the transformational power of

theatre into the fabric of everyday life. To help every individual on their journey to become

fully-actualized human beings ready to be pro-active members of an inclusive, open, and

tolerant society. It does this by running multiple initiatives and organisations, and

collaborating and tying up with other partners also working towards similar goals.

Since 2008, those of us who believed this came together on a journey that saw the

creation of Theatre Professionals Pvt. Ltd, which subsequently seeded the Drama

Schools Foundation Mumbai (est 2016). Drama Schools Foundation Mumbai (DSFM), is

a Section 8 non-profit company, professionally run by Jehan Manekshaw, Managing

Director, who works closely with the leadership teams of the foundation's various

initiatives*, and oversees overall strategy and fundraising.

Read about the DSFM and its initiatives here.

1

Roles & Responsibilities – Visual Content Manager (Design & Video)

1. Brand Governance

● Maintain DSM’s visual brand guidelines and ensure consistent application across all

media.

2. Template & Content Systems

● Create and maintain social media template sets for Instagram posts, LinkedIn

creatives, and stories.

● Develop dynamic, motion-based templates for reels, carousel series, and interactive

content.

3. Social Media Design & Ad Creatives

● Design 3–4 Instagram post layouts weekly and develop LinkedIn creatives.

● Prepare story sequences and highlight covers to maintain a consistent visual

narrative.

● Design static and video creatives for Facebook, Instagram, and Google paid media

campaigns.

4. Campaign & Collateral Design

● Design posters, e-flyers, mailers, and banners for events and special campaigns.

● Create visually engaging donor decks and presentations with infographics.

5. Video Production, Editing and Motion Graphics

● Capture DSM classes & presentations, workshops, alumni classes, training sessions,

shows and /or any DSM related activities.

2

● Manage event videography for DSM programs and productions; where direct

execution is not possible, coordinate with external videographers/photographers.

Over time, this function is expected to be developed and managed internally.

● Edit videos into short reels and long-form content for SM channels

● Add subtitles, branding, and motion graphics to videos for a polished, professional

look.

● Design animations and motion elements for ads, stories, and promotional content.

6. Asset Management & Archiving

● Maintain a structured design archive with a standardised naming convention

(DSM_[Project]_[Date]).

● Ensure proper organisation and storage of all design and video assets for easy

retrieval.

7. Collaboration & Integration

● Support all DSM communications campaigns—including social media, productions,

outreach, and related initiatives—by delivering aligned and impactful visual content.

● Work closely with the Comms Strategist and Enrollment Head to align visuals with

campaign objectives and applicant funnel requirements.

● Collaborate with Academics and Alumni Relations to showcase pedagogy,

productions, and alumni stories visually.

Required Skills & Competencies

Experience

● Minimum 3–5 years of professional experience in graphic design, video editing,

and visual communication (preferably in arts, culture, education, or nonprofit sectors).

● Demonstrated portfolio of social media creatives, campaign collateral, and video

content production.

3

● Strong applications from candidates with 1–2 years of relevant experience, or fresh

graduates with a sound portfolio submission, may also be considered.

1. Design & Visual Communication

● Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent

tools (Canva, Figma).

● Strong grasp of typography, layout, colour theory, and brand design systems.

● Ability to create both static and motion-first templates for multi-platform use.

2. Video Production & Editing

● Basic understanding of video capture (DSLR/mirrorless cameras, audio-visual

setups).

● Basic to high proficiency in editing software.

● Ability to edit short-form (reels, stories) and long-form (YouTube, showcases) content.

● Competence in adding subtitles, branding overlays, and basic animations.

3. Motion Graphics & Animation

● Experience creating animated graphics, title sequences, and interactive story

elements.

● Familiarity with After Effects or similar motion graphics tools.

4. Digital & Campaign Design

● Ability to design ads, donor decks, posters, and mailers tailored to campaign needs.

● Experience with infographics and data visualization for fundraising collaterals.

● Understanding of social media design trends (Instagram reels, LinkedIn formats,

carousel storytelling).

5. Project & Time Management

● Ability to juggle weekly content cycles with campaign-specific requests.

● Capacity to deliver quick-turnaround content without compromising quality.

6. Creativity & Problem-Solving

● Innovative approach to visual storytelling, ensuring DSM stands apart from other

institutions.

● Ability to adapt design styles for different audiences (students, funders, alumni,

general public).

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● Proactive in identifying new formats, trends, and tools to keep DSM’s visuals fresh

and relevant.

Remuneration

● Rs.4,80,000/- to Rs.7,80,000/- per annum, Full Time.

Application

● Email CV and work samples to companymanager@thedramaschoolmumbai.in

● Visit www.thedramaschoolmumbai.in for more information.

Job Type: Full-time

Pay: ₹480,000.00 - ₹780,000.00 per year

Work Location: In person