Visual Merchandiser

Job Title: Visual Merchandising & Marketing Coordinator

Department: Marketing

Reports to: Brand Manager

Key Responsibilities

1. Visual Merchandising (Café / Chocolatier)

• Collaborate with the Brand Manager to develop seasonal VM calendars and execution timelines.
• Plan store layouts and planograms to optimize product visibility and traffic flow.
• Create and update VM manuals and SOPs for store teams.
• Ensure consistent execution of visual merchandising standards across all Café / Chocolatier locations.
• Train store staff on VM guidelines and standards.

2. Marketing Material Allocation & Coordination

• Assist in executing marketing campaigns across all sales channels.
• Coordinate with agencies and suppliers for production and delivery of marketing materials.
• Manage allocation and distribution of marketing assets (e.g., posters, signage, shelf talkers) across stores.
• Track inventory and usage of marketing props and materials.

3. Collaboration with Brand Manager

• Support the Brand Manager in implementing visual strategies for campaigns, launches, and seasonal promotions.
• Prepare visual guidelines and mood boards for new initiatives.
• Maintain marketing calendars and timelines for activations and launches.

4. Store & Event Support

• Assist in setting up visual elements for in-store events, tastings, and activations.
• Ensure all visual elements align with the brand’s premium image and customer expectations.
• Provide on-ground support during marketing events and store refreshes.

5. Reporting & Feedback

• Conduct regular store visits to assess visual execution and provide feedback.
• Document visual setups and share reports with the Brand Manager.
• Monitor competitor visual strategies and recommend improvements.

6. Cross-Functional Coordination

• Work closely with store teams to ensure proper execution of visual plans.
• Liaise with logistics and procurement for marketing material requirements.
• Support other brand-related tasks as assigned by the Brand Manager.

7. Administrative Support

• Handle documentation, invoicing, and budget tracking for marketing activities.
• Maintain organized records of marketing assets, vendor contacts, and campaign archives.