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The Visual Merchandiser is responsible for conceptualizing, implementing, and maintaining high-quality visual merchandising across Cara Jewellers stores. This role requires a creative professional with a keen eye for detail, strong knowledge of luxury retail standards, and the ability to align visual storytelling with commercial goals.
You will ensure that new launches, campaigns, and seasonal events are presented to perfection, enhancing customer experience and driving sales.
o Design and implement innovative in-store and window displays to highlight Cara’s jewelry collections.
o Ensure visual consistency across all stores, adapting concepts to suit store layouts and product placement.
o Regularly refresh displays to reflect seasonal campaigns, promotions, and key festive periods.
o Create displays for hero pieces, bridal collections, and high-value jewelry, ensuring maximum impact.
o Utilize lighting, props, and creative layouts to showcase craftsmanship and exclusivity.
o Work closely with sales managers to align VM with sales objectives.
o Conduct regular store visits and audits, ensuring flawless execution of displays.
o Train store staff on VM upkeep, jewelry handling in displays, and presentation standards.
o Build strong collaboration with store teams so that VM standards are maintained daily.
o Lead VM execution for new collection launches, seasonal campaigns, and store events.
o Support trade shows, exhibitions, and retail events with impactful visual setups.
o Collaborate with marketing and retail teams to ensure consistent storytelling across all customer touchpoints.
o Oversee installation of display units, branding materials, and seasonal props, ensuring luxury execution.
o Manage and maintain VM props, fixtures, showcases, mannequins, and jewelry display units.
o Coordinate with suppliers and vendors for prop sourcing, custom fixtures, and maintenance.
o Provide photo reports and feedback to management on VM performance, highlighting customer engagement and sales impact.
o Track and monitor VM budgets and expenditures, ensuring cost efficiency while upholding brand standards.
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