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Visual Merchandiser
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- Create visually engaging displays and merchandising strategies to highlight products using color, lighting, props, signage, and graphics.
- Collaborate with marketing and sales teams to align visual merchandising with company strategies, seasonal promotions, and product launches.
- Plan and implement store layouts and signage to optimize traffic flow and enhance the shopping experience.
- Train and mentor store staff on visual merchandising techniques, product knowledge, and customer engagement to ensure consistent execution.
- Stay current with retail trends and customer preferences to continuously improve merchandising strategies.
- Develop planograms and visual guidelines, ensuring staff adherence to display standards.
- Source and coordinate visual merchandising materials with vendors to maintain displays.
- Conduct store visits and audits, providing feedback to improve displays and sales performance.
- Analyze sales data and customer feedback to refine merchandising strategies.
- Work with graphic design teams to create promotional materials that align with visual merchandising initiatives.
- Collaborate with cross-functional teams to ensure the effective execution of visual strategies.
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