Visual Merchandiser – Window Graphic Designer & Planogram Specialist

Location: Gurugram

Department: Visual Merchandising

Reports To: Head – Visual Merchandising

Job Summary

We are seeking a creative, detail-oriented, and strategic Visual Merchandiser – Window Graphic Designer & Planogram Specialist to elevate our in-store and window experiences. This hybrid role requires a unique blend of visual storytelling, graphic design, and merchandising expertise to drive foot traffic, support sales objectives, and enhance brand identity across all retail locations.

Key Responsibilities

Visual Merchandising

• Develop and implement compelling in-store displays and seasonal visual concepts.
• Ensure brand consistency and visual standards are maintained across all store locations.
• Collaborate with buying and marketing teams to align visual merchandising with product strategies and promotions.
• Monitor merchandising effectiveness and suggest improvements based on performance metrics and customer feedback.
  
  

Window Graphic Design

• Design high-impact window displays and graphic signage that reflect current campaigns, seasons, and brand stories.
• Create graphic assets for print and digital use (e.g., posters, decals, window clings, banners).
• Stay up to date with retail display trends, materials, and innovations.
  
  

Planogram Development

• Design and maintain planograms to optimize product placement, space utilization, and customer flow.
• Use sales data and performance reports to inform planogram revisions and merchandising strategies.
• Collaborate with store operations and inventory teams to ensure accurate execution of layouts.
• Conduct store visits or audits to assess planogram compliance and effectiveness.
  
  

Qualifications

• Bachelor’s degree in Visual Merchandising, Graphic Design, Interior Design, Marketing, or a related field.
• 4–6 years of experience in a similar role within retail, fashion, or lifestyle industries.
• Strong proficiency in Adobe Creative Suite (especially Illustrator, Photoshop, and InDesign).
• Familiarity with planogram software (e.g., MockShop or similar tools) is a plus.
• Solid understanding of retail trends, customer behavior, and visual storytelling.
• Strong project management and organizational skills.
• Ability to work independently and cross-functionally in a fast-paced environment.