Visual Merchandising Executive - Middle East

Visual Merchandising Executive - Middle East

We are a dedicated Squad on a mission to reshape watchmaking, rooted in our legacy since 1884. With a passion for crafting timepieces that thrive across air, land, and sea, we bring together a unique fusion of casual elegance, sustainability, and inclusive luxury. With 140 years of heritage and over 1,900 passionate individuals across 20 countries, we're excited to continue our journey forward.

Join our vibrant team in Dubai as a Visual Merchandising Executive and be part of something extraordinary!

Responsibilities

Your main mission will be to drive excellence across every stage of the VM process-from planning and logistics to clear guidance and flawless execution. This is a pivotal role within the business, requiring a highly organised, self motivated individual who thrives on bringing structure, creativity, and consistency to in store presentation.

Planning & Logistics

• Coordinate all Visual Merchandising activities, managing communication with Global, ordering POS and campaign materials, and ensuring smooth logistics, timely delivery, and flawless implementation.
• Manage the GWP program end to end, including ordering, distribution, and in store/event usage, while monitoring stock levels, optimising utilisation, and recommending process improvements.
• Collaborate closely with the Global team on Capex projects (store openings and refurbishments), overseeing design, approvals, agency standards, budgets, and execution.
• Manage the VM budget in partnership with the Marketing Director.

Implementation & Coaching

• Regularly visit all locations to review standards, provide coaching, and deliver product training.
• Coordinate and implement campaigns with retailers and boutiques, ensuring alignment with brand strategy and achievement of KPIs.
• Communicate launch plans and VM updates clearly to boutiques, ensuring alignment with Global guidelines and consistent reporting and feedback.
• Ensure all locally produced materials meet brand standards, liaising with Global teams for approvals where required.
• Collaborate with retail teams to develop boutique activities and events that support commercial priorities.
• Support PR and Events teams in designing and executing fixtures, pop ups, and special activations.

Execution & Decoration

• Partner with VM contacts in each boutique, providing commercial and visual guidance while sharing best practices.
• Work closely with Retail teams to ensure boutique decoration is refined, locally relevant, and aligned with global VM standards.

Ideal Candidate

• At least 3 years' experience in a similar role within a luxury environment in the GCC.
• Excellent organisational and planning skills.
• Effective communication, with the ability to motivate and guide store teams to execute to brand standards.
• Strong knowledge of the region and cultural awareness.
• Willing and able to travel across the region.
• Confident, dynamic personality and a strong interest in market trends and innovations.
• Fluent in English; Arabic is an advantage.

We invite you to apply even if you do not meet all of these criteria.

Our Values

• Entrepreneurship - We take ownership, act with agility, and dare to challenge the status quo.
• Performance - We strive for excellence and deliver with impact, precision, and passion.
• Innovation - We embrace creativity and continuously push boundaries to shape the future.
• Care - We look after our people, our clients, and our planet, with respect and responsibility.

Want to take on this mission and join our team? Apply now!